Macy's enhances The Market @ Macy's with b8ta software

17 Jun '18

2 min read

Courtesy: Macy

Macy’s, a leading retail brand, has joined hands with b8ta, a software-powered retailer designed to improve the customer and maker experience, to enhance its in-store customer experience leveraging b8ta’s best-in-class software platform to scale The Market @ Macy’s. The Market @ Macy’s is the company’s experiential retail concept launched earlier this year.

The Market @ Macy’s, currently open at 10 Macy’s locations nationwide, helps emerging and established brands reach new audiences. Each shop brings customers a rotating selection of unique offerings in apparel, accessories, beauty, entertainment, experiences, decorative home, stationary, technology, and gifts.

B8ta will customise its technology platform for Macy’s, providing brands a seamless and more automated experience when signing up to participate in The Market @ Macy’s. The customised software platform will serve as the driver for managing the rotating brands and experiences and scaling The Market @ Macy’s concept to new locations. In addition, b8ta’s ability to attract new products in the home and consumer electronics space will provide a big opportunity for bringing exciting new product categories to select Macy’s stores.

Over the next year, The Market @ Macy’s will test new size format spaces powered by b8ta’s technology and will expand the size of some of the existing pilot locations. Plans for future growth of the concept powered by b8ta are underway.

Hal Lawton, president of Macy’s said, “We’re pleased to deepen our partnership with b8ta that will provide the technology engine for The Market @ Macy’s. This will allow us to scale The Market @ Macy’s concept faster, furthering our goal of bringing more excitement and fresh experiences into our stores.”

Vibhu Norby, CEO of b8ta said, “At b8ta, we believe physical retail will thrive as a platform for discovering new products and brands. Macy’s was the best partner for b8ta to scale our pioneering retail-as-a-service model to a breadth of categories like apparel, beauty, home, and more. With b8ta’s software platform and business model, product makers can go from solely selling online to launching their products with Macy’s in a few clicks.” (GK)

Fibre2Fashion News Desk – India

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