United States Of America : Macy's & Sean team up for first time ever fashion video

InquiryNow

Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at mi@fibre2fashion.com in case you need any other additional information.

Name

Company

Phone Number

Country

Comments

Advanced Search

World-class Chemical Solutions & Coating technology for apparels. Watch now! | Ad

Home / Knowledge / News / Macy's & Sean team up for first time ever fashion video

Macy's & Sean team up for first time ever fashion video

04
Dec '12

Sean John and Macy’s have teamed up with Recom Group’s innovative Video Name Tag to introduce the world’s first integration of video and fashion.

“We are excited to launch this creative combination of technology and fashion.” Macy’s VP of Men’s Fashion, Durand Guion, first saw Recom’s technology at the Consumer Electronics Show in January of this year.

It was the first time Recom had shown their technology incorporated in clothing. At the same show, a CNN Tech Report called Recom Group’s technology one of the 5 top innovations out of 20,000 new product introductions.

Macy’s Vice President, Guion, shares, “We are excited to launch this creative combination of technology and fashion.”The sweater by Sean John is just the first of potentially many other garments they have designed to hold and display your own personal video screen. The sweater and fashion video name tag are available in a limited selection of Macy’s stores in major metropolitan markets

CEO of Recom Group, Rob Norden explains, “Our technology allows us to put video screens just about anywhere. Video screens are an integral part of our lives from our phones to our homes. Clothing was a natural extension. We love what Sean John has created to embrace this new fashion accessory.”

The Video Name Tag was first introduced at the Consumer Electronics Show in 2011. Since that time this product line has been used by and seen on CBS Television, NBC’s Today Show, ABC’s Broadcast of the NBA Finals, ABC’s Good Morning America and CNN’s coverage of both the Democratic and Republican National Conventions.

It was used on Rihanna’s most recent World Tour. What started out as a promotional device for business and media has quickly become a hot new consumer product.

Consumers can now be found showing off video fashion in clubs to stand out, at events to gain attention, and at sport venues to support their favorite team. Adds Norden, “We are seeing more and more uses of this for fun and attention. There is nothing else like it!”

Macy's

More Macys.com, Inc., News... More Fashion News - United States Of America...

Must ReadView All

Textiles minister Smriti Irani lighting the lamp to inaugurate the 6th edition of the International Apparel and Textile Fair ‘VASTRA 2017’, in Jaipur. Courtesy: PIB

Textiles | On 22nd Sep 2017

Placement rate in textiles sector is 70%: Indian minister

The recent high growth of foreign direct investment (FDI) in the...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Textiles | On 22nd Sep 2017

Messe Frankfurt acquires Source Africa, ATF textile shows

Messe Frankfurt, one of the world´s leading trade show organisers,...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Letter to Editor

RSS Feed

Search Companies

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No Skip

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No Skip

Active Poll

Do you see sustainability as a route to business growth?

Yes

74.5%

12.8%

Skip

12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No Skip

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes

61.7%

25.5%

Skip

12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No Skip

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes

87.2%

6.4%

Skip

6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes

70.2%

10.6%

Skip

19.1%

Total Votes: 47

E-News Insight

Subscribe Today and Get the
Latest News Update in Your Mail Box.