Home / Knowledge / News / News Detail
Macy's & Sean team up for first time ever fashion video
04
Dec '12
Sean John and Macy’s have teamed up with Recom Group’s innovative Video Name Tag to introduce the world’s first integration of video and fashion.
 
“We are excited to launch this creative combination of technology and fashion.” Macy’s VP of Men’s Fashion, Durand Guion, first saw Recom’s technology at the Consumer Electronics Show in January of this year.
 
It was the first time Recom had shown their technology incorporated in clothing. At the same show, a CNN Tech Report called Recom Group’s technology one of the 5 top innovations out of 20,000 new product introductions.
 
Macy’s Vice President, Guion, shares, “We are excited to launch this creative combination of technology and fashion.”The sweater by Sean John is just the first of potentially many other garments they have designed to hold and display your own personal video screen. The sweater and fashion video name tag are available in a limited selection of Macy’s stores in major metropolitan markets
 
CEO of Recom Group, Rob Norden explains, “Our technology allows us to put video screens just about anywhere. Video screens are an integral part of our lives from our phones to our homes. Clothing was a natural extension. We love what Sean John has created to embrace this new fashion accessory.”
 
The Video Name Tag was first introduced at the Consumer Electronics Show in 2011. Since that time this product line has been used by and seen on CBS Television, NBC’s Today Show, ABC’s Broadcast of the NBA Finals, ABC’s Good Morning America and CNN’s coverage of both the Democratic and Republican National Conventions.
 
It was used on Rihanna’s most recent World Tour. What started out as a promotional device for business and media has quickly become a hot new consumer product.
 
Consumers can now be found showing off video fashion in clubs to stand out, at events to gain attention, and at sport venues to support their favorite team. Adds Norden, “We are seeing more and more uses of this for fun and attention. There is nothing else like it!”
 

Macy's


Must ReadView All

Courtesy: Swedfund

Textiles | On 27th May 2016

Swedfund to pilot new textile factory in Ethiopia

Swedish govt-owned development financier Swedfund and the Bangladeshi ...

Textiles | On 27th May 2016

Egypt signs deal with China to set up textile zone

Egypt and China signed a framework agreement earlier this week on to...

Courtesy: PVH Corp

Apparel/Garments | On 27th May 2016

PVH’s EPS exceeds guidance in Q1 2016

PVH Corp reported diluted earnings per share (EPS) of $1.50 on a...

Interviews View All

Abhishek Ganguly
Puma India

There are quite a number of brands stepping into the sports lifestyle...

Anvita Mehra
Confidential Couture

At what rate is the luxury products market growing in India? How are...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

What is the influence of foreign trends and designs on Indian fashion?

Kerem Durdag
Biovation II LLC

<b><i>Kerem Durdag, CEO, Biovation II LLC, provides an insight into future ...

Kai Poehler
Voith Paper GmbH & Co. KG

<b><i>The glass mat industry is growing by five to eight per cent...

Paolo Ocleppo
Sandvik Hyperion

<b><i>Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

"There are a lot of people wearing western clothes in India as well. But...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search