Pure Genius! extra coverage offers both beauty & brains

04 Feb '11

1 min read

This month, Maidenform's Pure Genius! extra coverage bra collection will be introduced as the latest addition to the brand's extensive bra offerings. Geared toward women seeking fuller coverage, the collection is comprised of two styles, one tailored, the other lace-embellished, both featuring SmartZone cup technology offering the utmost in useful lift and shape.

Maidenform's Pure Genius! extra coverage collection offers both beauty and brains. At first glance, the bras are sleek and sexy, but the genius behind the collection is in its hidden support details.

The SmartZone cup technology lifts and shapes the bust from the bottom of the cup through to the underarm. Soft, adjustable straps are slightly wider and designed for comfort and support. Cashmere-lined wings feel luxurious against the skin while delivering smooth lines and eliminating back bulge. You will love the shape, feel and extra coverage!

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shape wear.

Maidenform Brands Inc

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