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French trend forecaster to partake at Intertextile Beijing
Mar '13
As the apparel industry starts to turn its attention towards spring / summer 2014 fashion trends, Intertextile Beijing Apparel Fabrics will once again provide the resources and inspiration industry players are looking for.

Renowned French trend forecaster Ms Nelly Rodi, of NellyRodi Agency, is leading the concept creation and set-up of the Trend Forum which is designed around the Directions Trend committee’s four spring / summer 2014 trend themes. She is joined on the committee by Mr Kai Chow of Doneger Creative Services (New York), Ms Sachiko Inoue of I.S. Planning (Tokyo), and Ms Ornella Bignami of Elementi Moda (Milan).

Ms Rodi will present the spring / summer 2014 trend forecast, while exhibitors have the chance to display their latest creations for this season in the Trend Forum in Hall 3 under the four themes:

•   Serene Spirit

A serene mindset breathes deep beneath our spirit. This theme calls for natural, multi-functional, practical, comfortable and safe fabrics. This includes wool, cotton, silk, linen, cupro and tencel. Crinkled finishing and a chiné texture, combined with knits, raschel lace and dobby give a serene look. This theme contains a tonality of cool tones, with metallic silver and dark charcoal grey, accented with mint leaft and layered white.

•   Blue Mood

Regional products, ethnic customs and craftsmanship inherited from generation to generation are the focus of this theme. Natural fabrics like cotton, linen, ramie, hemp and paper yarn, as well as materials that are waterproof, durable, light and functional are utilised. A wealth of blues, rousing red, orange and brown punctuate the profound hues.

•   Sweet Rebel

This theme calls for a mix of contradictory elements. Crafted jacquard, elaborate lace, embossed finishing, and trimmings such as frills and ribbons should be used, alongside fantasy-inspired fabrics and patterns. Sweet pastels and edgy colours further reinforce this idea.

•   Expressive Soul

Multicultural energy is the driving force behind this theme. Futuristic and functional fabrics are a focus, including synthetics and knits. Ethnically inspired stripes and checks are used to give a bold, intense look, while slub yarn, translucency and embroidery are important. A palette of dark and bright combination boldly ornamented with cooper, gold and fluorescents.

Meanwhile, the Fabrics China Trend Forum will showcase textiles for suitings in Hall 1A2, and for ladieswear in Hall 8A. The four themes that will guide visitors through the Spring / Summer 2014 trends for these fabrics include:

•   Synesthesia

Meaning together and sensation, this theme relates to technological developments bringing new sensory stimulations. Colours include aqua blue, light lilac, aqua green and light pink, while transparent fabrics, taffeta, nylon, wool and mesh are used.

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