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Innovative Apparel Show to be held during Techtextil

19 Nov '14

2 min read

During Techtextil and Texprocess trade shows which run from May 4-7, 2015, Messe Frankfurt, the organiser will host an ‘Innovative Apparel Show’.

Four universities and fashion schools will present their pioneering designs in the Innovative Apparel Show in the Foyer of Hall 5.1/6.1, as well as in Hall 6.1.

According to Messe Frankfurt, exhibitors and visitors can experience innovative textiles and new processing technologies live at the show.

“We are not putting on a fashion show in the classical sense, but we want to bring together processing technologies in the treatment of clothing with technical textiles, nonwovens and other flexible materials,” Olaf Schmidt, VP - Textiles & Textile Technologies at Messe Frankfurt said.

The ‘Innovative Apparel Show’ combines two items on the programme into one event. First of all there is a moderated live walk across the catwalk in the foyer of Hall 5.1/6.1.

The universities and fashion schools will then present their items of clothing and explain the methods of processing as well as the materials used.

All in all, the first ‘Innovative Apparel Show’ will present around 30 ground-breaking items of clothing.

“We shall be seeing, for example, experimental joining technologies, interesting functional materials or new forms of apparel,” says Professor Anne Schwarz-Pfeiffer, responsible for coordinating the project at the Lower Rhine University of Applied Sciences.

The show which takes about 30 minutes will be held seven times, twice on Monday, Tuesday and Wednesday, and once on Thursday.

The moderation and choreography, which will be held in English, will be the responsibility of South-African show producer, Kevin Oakes.

For the entire duration of the fair, a Special Show in Hall 6.1 will present the items of apparel created by the schools.

The area devoted to this is divided up into three clear themes: ‘High-Tech Fashion’, ‘Creative Processing’ and ‘Functional Materials’ and all visitors can vote for the public award, which will be presented at a prize ceremony. (AR)

Fibre2fashion News Desk - India

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Innovative Apparel Show to be held during Techtextil

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