Home / Knowledge / News / Preview of early spring styles with CJ by Cookie jeans
Preview of early spring styles with CJ by Cookie jeans
04
Jan '10
Innovative online retailer, MyShape, premieres the new CJ by Cookie Johnson line of premium denim jeans, available along with early spring styles.

CJ by Cookie Johnson – Oprah's favorite brand of jeans – was launched by Cookie Johnson, wife of NBA superstar Magic Johnson, and partner Michael Glasser, legendary founder of 7 for All Mankind, Citizens of Humanity, and Rich & Skinny. Also on board is top denim designer, Joie Rucker, formerly of Guess, Levi's and Rich & Skinny.

CJ by Cookie Johnson offers high-end jeans in an impressive size range for curvy women. Despite being fit and toned, Johnson says, “CJ by Cookie Johnson was born out of my frustration. I couldn't find a premium denim jean that really fit my shape. I tried them all, but always left the dressing room feeling like they weren't 'me.' It was my goal to create something versatile and flattering for real bodies.” It's no wonder that along with Oprah, celebrity fans include Tyra Banks, Rachael Ray, and Jillian Barberie.

MyShape – a free service that matches a woman's measurements, body shape, and fit and style preferences with clothing that suits her – is a concept that clearly resonated with Johnson. “I know MyShape has a great reputation for helping its customers find the right fit, so it seemed like a natural partnership.”

Once a woman sets up her Personal Shop at MyShape, it's instantly filled with only the clothes that fit and flatter™ her; clothes gleaned from hundreds of name-brand designers like CJ by Cookie Johnson.

And with jeans anchoring most women's wardrobes, Johnson happily reports that when it comes to today's denim styles “anything goes—from wide leg to straight leg, boyfriend looks to denim leggings. The key is how you style it.” But she adds, “It's important to recognize that just because a certain silhouette or style is a hot trend, that doesn't mean it's right for your specific body type.” MyShape's core value is making sure clothing, whether classic or trendy, fits and flatters a member's shape so she can step out the door feeling confident and radiant.

What do women love most about CJ Jeans? “The fact that they can feel sexy wearing jeans again. They don't have to settle for 'mom jeans,'” Johnson says.

MyShape is a breakthrough personalized direct retail channel designed to satisfy the fashion needs of millions of women. MyShape provides all members with their own Personal Shop populated with looks that match their specific measurements, shapes and styles. The Personal Shop, The Network of Personal Shops and the ShapeMatch system are protected by issued and pending international patents. As a result of the company's deep understanding of its members, each buys more, returns less and is more satisfied with her clothing purchases at MyShape.com than at other online shopping destinations. MyShape is reaching out to millions of women to provide them with an effortless way to shop for apparel that fits and flatters.

MyShape

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search