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Preview of early spring styles with CJ by Cookie jeans

January 4, 2010 (United States Of America)

Innovative online retailer, MyShape, premieres the new CJ by Cookie Johnson line of premium denim jeans, available along with early spring styles.

CJ by Cookie Johnson – Oprah’s favorite brand of jeans – was launched by Cookie Johnson, wife of NBA superstar Magic Johnson, and partner Michael Glasser, legendary founder of 7 for All Mankind, Citizens of Humanity, and Rich & Skinny. Also on board is top denim designer, Joie Rucker, formerly of Guess, Levi’s and Rich & Skinny.

CJ by Cookie Johnson offers high-end jeans in an impressive size range for curvy women. Despite being fit and toned, Johnson says, “CJ by Cookie Johnson was born out of my frustration. I couldn’t find a premium denim jean that really fit my shape. I tried them all, but always left the dressing room feeling like they weren’t ‘me.’ It was my goal to create something versatile and flattering for real bodies.” It’s no wonder that along with Oprah, celebrity fans include Tyra Banks, Rachael Ray, and Jillian Barberie.

MyShape – a free service that matches a woman’s measurements, body shape, and fit and style preferences with clothing that suits her – is a concept that clearly resonated with Johnson. “I know MyShape has a great reputation for helping its customers find the right fit, so it seemed like a natural partnership.”

Once a woman sets up her Personal Shop at MyShape, it’s instantly filled with only the clothes that fit and flatter™ her; clothes gleaned from hundreds of name-brand designers like CJ by Cookie Johnson.

And with jeans anchoring most women’s wardrobes, Johnson happily reports that when it comes to today’s denim styles “anything goes—from wide leg to straight leg, boyfriend looks to denim leggings. The key is how you style it.” But she adds, “It's important to recognize that just because a certain silhouette or style is a hot trend, that doesn't mean it’s right for your specific body type.” MyShape’s core value is making sure clothing, whether classic or trendy, fits and flatters a member’s shape so she can step out the door feeling confident and radiant.

What do women love most about CJ Jeans? “The fact that they can feel sexy wearing jeans again. They don't have to settle for ‘mom jeans,’” Johnson says.

MyShape is a breakthrough personalized direct retail channel designed to satisfy the fashion needs of millions of women. MyShape provides all members with their own Personal Shop populated with looks that match their specific measurements, shapes and styles. The Personal Shop, The Network of Personal Shops and the ShapeMatch system are protected by issued and pending international patents. As a result of the company’s deep understanding of its members, each buys more, returns less and is more satisfied with her clothing purchases at MyShape.com than at other online shopping destinations. MyShape is reaching out to millions of women to provide them with an effortless way to shop for apparel that fits and flatters.

MyShape
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