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Southern India poses new challenges for Cotton County

15th Oct 2007

Having made its presence felt primarily in Tier II & Tier III cities, Cotton County, the ready-to-wear fashion brand of the Rs. 100 crore Nahar Retail Ltd, a wholly-owned subsidiary of the Ludhiana-based Rs 2,500-crore Nahar Industrial Enterprises Ltd (NIEL), will now foray into the major metros and the wardrobes of the fashionably inclined in South India.

Presently, with 350 exclusive outlets across North India, Cotton County is targeting 500 stores by the end of this fiscal, which translates into launching one new store a day & and cross the 1000 store mark by the 2009.

The two year old brand, Cotton County has carved a niche for itself in the immensely competitive ready-to-wear apparel market as a value for money brand across the Northern & Eastern India regions. Through its franchisee route, within its first year of operations itself, Cotton County had over 120 stores across the country.

“The immense consumer interest in Cotton County, our flagship value for money, ready-to-wear fashion brand, was the prime factor in our moving Southwards with a view to establish a strong presence in key markets such as Bangalore, Hyderabad, Chennai, Mangalore, Coimbatore, Kochi, Madurai, Thiruvananthapuram, Tiruchirapalli, Vijaywada, Visakhapatnam, just to name a few.

We have already launched our stores in Gulbarga, Raichur & Belgaum in Karnataka and are looking at establishing our footprint in Andhra Pradesh with the opening of our 1st store in the state in Visakhapatnam this month itself”, said Mr. Kamal Oswal, Vice-Chairman, Nahar Industrial Enterprises Limited.

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