Home / Knowledge / News / Southern India poses new challenges for Cotton County
Southern India poses new challenges for Cotton County
15
Oct '07
He added “Close to 200 stores would be opened by 2008-09 in the Southern cities alone at an investment of around US$100,000 per store. One of the key differentiators of Nahar Retail Ltd.'s has been its retail expansion strategy of tapping the hitherto untapped markets in TIER II & TIER III cities which offer immense growth opportunities for a value for money, fashion & lifestyle brand such as Cotton County.”

He concluded, “Cotton County is primarily a mass-oriented brand and hence it is immensely critical that we make ourselves available in the smaller cities before we make our presence felt in the larger ones. Cotton County has already marked its foray into Karnataka, with the launch of its outlets in Belgaum with plans of opening more in centers such as Gulbarga and Hubli.”

Commenting on the challenges faced prior to entering newer markets, Mr. Sachin Sahni, Vice President, Cotton County, Nahar Retail Ltd, elaborated, “The Southern India belt poses new challenges for a brand like Cotton County, which boasts of a pre-dominantly strong presence in the Northern Indian belt considering the varied fashion sensitivities across different belts of the country."

"This is where decades of research, experience & knowledge in the space of world class textile manufacturing & fashion & lifestyle retailing enables us to understand the requirements, tastes & preferences of the target customer looking for value for money solutions to their fashion requirements.”

“The growth opportunities have been very encouraging for us to explore newer markets and hence we have set ourselves the target of being identified as a top of the mind recall, value for money lifestyle apparels brand across all established and emerging markets alike."

"We as an integrated textile manufacturer company and retailing brand have an unmatched understanding and commitment of international standards in quality fashion & lifestyle-wear and are thus able to explore newer markets with ease”, concluded Mr. Sahni.

Nahar Industrial Enterprises Limited


Must ReadView All

Courtesy: Kai Pilger from Pexels

Textiles | On 24th Apr 2018

Pakistan’s textile exports up 7.77% in July-March FY18

The value of textile and garment exports from Pakistan increased by...

Alliance to form joint entity for safety in factories

Apparel/Garments | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Urmil Arya

Sushila International, a well established textile organisation established ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search