Home / Knowledge / News / Coldwater Creek adopts Oracle to improve store performance
Coldwater Creek adopts Oracle to improve store performance
25
Jun '13
Coldwater Creek, a leading specialty retailer of women's apparel, jewelry, gifts and accessories, has implemented Oracle Retail merchandise financial planning, assortment planning and item planning solutions to help reduce aged inventory and to help increase full-price selling, improving the productivity and profitability of store, online and catalog channels. Using Oracle, Coldwater Creek looks to increase its margins by ensuring that popular items are consistently in stock while using promotional tools to clear aged inventory.

News Facts

Coldwater Creek deployed Oracle Retail Merchandise Planning and Optimization solutions as part of a strategic initiative to reduce inventory while ensuring the right styles and colors are available to meet customer demand in stores, online and via catalog.

The Oracle Retail solutions provide Coldwater Creek the ability to create both pre-season and in-season plans to deliver immediate, color-level performance detail across all sales channels.

With this level of cross channel and cross category collaboration, Coldwater Creek is better able to tailor and monetize its product assortments and respond more effectively to evolving customer demand.

Coldwater Creek is using Oracle solutions to budget and forecast demand more accurately, allowing it to make better buying decisions, and react quickly to how well an item is selling by either purchasing more or using promotional mechanisms to strategically clear merchandise faster.

Coldwater Creek expects the integrated inventory management and planning processes to improve the productivity and profitability of store, online and catalog channels.

Relying on an internal team of merchandising and IT experts supplemented by minimal external consulting, Coldwater Creek implemented the suite of integrated of Oracle Retail applications in just nine months.

Supporting Quotes

"The new Oracle-based inventory planning system provides inventory visibility that simply was not possible for us in the past," said Jim Bell, Executive Vice President and CFO/COO, Coldwater Creek. "Ultimately, this should lead to further reductions in aged inventory and allow us to increase our full-price selling, making us more productive and profitable."

"The new planning process underpins one of our strategic business objectives for this year, which is to optimize the effectiveness of our inventory investments without diminishing our ability to meet customer demand, across all channels," said Deanna Emsley, Senior Vice President of Inventory Planning and Corporate Strategy, Coldwater Creek. "The Oracle Retail solution represents a significant change in the way we approach assortments and inventory by facilitating a 'top-down' and 'bottom-up' approach to planning."

"Assortment and inventory levers shape the customer experience as well as margins for the season," said Mike Webster, senior vice president and general manager, Oracle Retail. "Coldwater Creek is using Oracle Retail to transform critical processes to get closer to the customer and ultimately drive store and online performance."

Oracle


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Gujarat finance minister Nitin Patel. Courtesy: Global Gujarat News

Textiles | On 22nd Feb 2018

Rs843 cr for MSMEs, Rs35 cr for khadi in Gujarat budget

The Gujarat government has made a provision of Rs 843 crore in the...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search