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Jockey Bio-Washed Vests act as inner-cum-outerwear
30 Nov '07
2 min read
Understanding and fulfilling the latent needs of its customers, Jockey India has launched a new range of Bio Washed Vests. The Bio Washed vests have been designed keeping in mind the comfort Jockey has been known for delivering, without compromising on the style aspect.
The two new vests - Racer Back style and Power vest are part of Jockey's super premium range, Elance and can be worn as an inner as well as an outerwear.
The Power Vest has wide shoulder straps and gives more coverage at the back. This style gives an extremely snug fit and is targeted at the youth. The Racer Back Vest has double reinforced shoulder strap seams for durability and the unique style and fit makes it perfect for activities such as working out, racing, biking and other outdoor activities. Both these styles are currently available in white.
This latest innovation of Jockey is crafted from a combination of 1X2 Stretch Rip Fabric and 100% combed cotton, the fabric is Bio Washed.
According to Mr. Nischal Puri, General Manager, Marketing, Jockey India, “The consumer of today has come to expect more from vests than just traditional comfort. We have found that consumers expect more styles in vests when compared to briefs. Bio wash is a special treatment to the fabric that ensures luxurious feel to the skin. We are confident that these 2 premium vests will go a long way in satisfying the ever growing consumer need of comfort.
The two new vests - Racer Back style and Power vest are part of Jockey's super premium range, Elance and can be worn as an inner as well as an outerwear.
The Power Vest has wide shoulder straps and gives more coverage at the back. This style gives an extremely snug fit and is targeted at the youth. The Racer Back Vest has double reinforced shoulder strap seams for durability and the unique style and fit makes it perfect for activities such as working out, racing, biking and other outdoor activities. Both these styles are currently available in white.
This latest innovation of Jockey is crafted from a combination of 1X2 Stretch Rip Fabric and 100% combed cotton, the fabric is Bio Washed.
According to Mr. Nischal Puri, General Manager, Marketing, Jockey India, “The consumer of today has come to expect more from vests than just traditional comfort. We have found that consumers expect more styles in vests when compared to briefs. Bio wash is a special treatment to the fabric that ensures luxurious feel to the skin. We are confident that these 2 premium vests will go a long way in satisfying the ever growing consumer need of comfort.
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