Calvin Klein announces rebranding of Bridge product lines

Calvin Klein Collection remains the most prestigious and refined brand in the portfolio. Serving as the “halo” brand, it sets the tone of elegance and luxurious simplicity for the company’s other designer brands. Shown on the runways of New York and Milan, Calvin Klein Collection is designed by two award-winning creative directors, Francisco Costa for women’s and Italo Zucchelli for men’s.

Calvin Klein platinum label is the men’s and women’s “bridge” sportswear and accessories tier, positioned as modern, directional and sexy with an urban edge. The newly positioned line, with distribution focused upon Europe and Asia, will place a greater emphasis on consistent product quality and enhanced value. Key to the line will be modern silhouettes in innovative fabrics and forward-thinking, distinctive color palettes.

Calvin Klein white label represents the base of the company’s brand pyramid which is anchored by the “better” tier of sportswear and accessories (available predominantly in North America), as well as the iconic, globally recognized Calvin Klein Jeans and Calvin Klein Underwear brands, as well as product for the home. All products available at this tier are designed to be timeless, modern classics that are effortless, fashionable, and accessible.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide.

Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture).

Calvin Klein