 Calvin Klein Inc, a wholly owned subsidiary of Phillips-Van Heusen Corporation, unveiled the company’s Fall 2009 global advertising campaigns for Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear which will each be seen in a mix of media around the world later this Fall.
Shot by photographer Steven Klein in the desert in Palm Springs, California, both the Fall 2009 Calvin Klein Jeans and Calvin Klein Underwear campaigns will feature Eva Mendes and Jamie Dornan together. These dramatic black and white campaigns will be featured in global print and outdoor advertising. The Calvin Klein Jeans campaign will feature the exciting new Calvin Klein Jeans Body, a revolutionary, new jean for men and women, uniquely designed for a more contoured and shape enhancing fit.
Ms. Mendes is featured in the current Calvin Klein Underwear campaign as well as in the Calvin Klein Secret Obsession fragrance campaign. Mr. Dornan has been featured in two prior Calvin Klein Jeans advertising campaigns, alongside supermodels Kate Moss (Fall 2006) and Natalia Vodianova (Fall 2004).
Said Ms. Mendes, “I have a long-standing relationship with the house and I’m thrilled to extend my association and now be a part of the new Calvin Klein Jeans and Calvin Klein Underwear campaigns. I loved shooting with Steven Klein and we had a great time on-set with Jamie. I think that the creative for both campaigns is really exciting and fresh.”
“Calvin Klein Jeans and Calvin Klein Underwear are both such iconic American brands, that to play a part in these campaigns is a true honor,” said Mr. Dornan. “Working alongside the sensationally sexy Eva Mendes on both shoots was incredible.”
All of the campaigns were produced under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron, of Baron + Baron. |