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Reliance re-launches Vimal with new logo
03 Nov '07
4 min read
This apparel would be available under three sub-brands which will appeal to different sections of the male audience, as follows:
1. Vimal Red - As the colour suggests, this sub-brand would have a range of apparel with popular pricing and would appeal to a wide segment of the menswear market – both at the popular level as well the younger age groups. Currently, this range of apparel would have basic formals to suit everyday wearing occasions.
2. Vimal White - A premium and trendy range of apparel, this sub-brand would enjoy premium pricing and would appeal to those who would like to cut a trendy image. A distinctive range of formals with innovations in dressing ensures that the trendiness of the range comes through.
3. Vimal Black - This is the top-end sub-brand that retails only exclusive finely crafted apparel, designed in the Italian fashion, inspired by the thoughts and guidance of Italy's well-known fashion designer and President of the 'Made in Italy' committee, Maurizio Bonas. This line of super-premium apparel appeals to those who wish to convey a statement of luxury and elegance.
These sub-brands would be available in the new exclusive Vimal showrooms and in all the other stores stocking Vimal. However, Vimal Black would be available only at the exclusive Vimal showrooms. In all, the new Vimal showrooms will soon welcome customers to a never-before shopping experience of menswear fabric and apparel.
Commenting on the occasion of unveiling of the brand, Mrs. Nita Ambani congratulated all members of the Vimal team 'for outstanding team work'. Mrs. Nita Ambani has been involved with all aspects relating to re-launch, store design, branding and customer experience in Vimal re-launch.
“We are all very proud of this moment of reviving the Vimal brand which I am sure will once regain the market leadership it enjoyed and top-of-the-mind recall,” she added.
1. Vimal Red - As the colour suggests, this sub-brand would have a range of apparel with popular pricing and would appeal to a wide segment of the menswear market – both at the popular level as well the younger age groups. Currently, this range of apparel would have basic formals to suit everyday wearing occasions.
2. Vimal White - A premium and trendy range of apparel, this sub-brand would enjoy premium pricing and would appeal to those who would like to cut a trendy image. A distinctive range of formals with innovations in dressing ensures that the trendiness of the range comes through.
3. Vimal Black - This is the top-end sub-brand that retails only exclusive finely crafted apparel, designed in the Italian fashion, inspired by the thoughts and guidance of Italy's well-known fashion designer and President of the 'Made in Italy' committee, Maurizio Bonas. This line of super-premium apparel appeals to those who wish to convey a statement of luxury and elegance.
These sub-brands would be available in the new exclusive Vimal showrooms and in all the other stores stocking Vimal. However, Vimal Black would be available only at the exclusive Vimal showrooms. In all, the new Vimal showrooms will soon welcome customers to a never-before shopping experience of menswear fabric and apparel.
Commenting on the occasion of unveiling of the brand, Mrs. Nita Ambani congratulated all members of the Vimal team 'for outstanding team work'. Mrs. Nita Ambani has been involved with all aspects relating to re-launch, store design, branding and customer experience in Vimal re-launch.
“We are all very proud of this moment of reviving the Vimal brand which I am sure will once regain the market leadership it enjoyed and top-of-the-mind recall,” she added.
Reliance Industries Limited
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