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100th store in Patna & still counting…Tanishq
26 Oct '07
4 min read
As such Tanishq retail identity has evolved over the years to offer large format and concept stores that reflect the brand's philosophy of being “Revitaliser of Tradition”.
Commenting on Tanishq's success story, Mr. C. K. Venkatraman, COO, Tanishq, said "We have been able to capitalise on the trends of the local jewellery markets by building on our solid financial strength, market-leading brand position, wide network, local sourcing strategy, a management model of excellence and, most importantly, a philosophy of customer care.
In the future, the key to building stronger competitiveness will lie in enhancing network coverage, brand equity and logistics. Amid the keen competition in the Indian jewellery market, only thestrong player can emerge victorious."
Tanishq's retail strength goes beyond its innovative identity and extensive reach. Tanishq has undertaken several unique retail and marketing initiatives like creating purchase triggers like Doctors Day / Professional Day etc that were unexplored avenues in the industry.
Tanishq has also endeavored to be part of every occasion in an Indian woman's life through festive promotions, customer contact programmes as well as through Anuttara, Tanishq's exclusive consumer reward programme etc.
Following more than 40% percent growth in operations last year, Tanishq will invest extensively during 2008 in marketing and retail initiatives to further develop the market. In addition, Tanishq will build new logistics centres and upgrade existing ones, laying a solid foundation to meet future competition.
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality.
It has built itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets both her traditional and contemporary jewellery needs.
The new showroom will offer the complete range of these unique collections and also extend Tanishq's widely acclaimed Certification of Authenticity, certifying the purity of Gold and the colour, clarity and caratage of each diamond.
Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 Karat gold) in over 6000 traditional, western and fusion looks.
The Tanishq retail chain currently includes 99 exclusive boutiques in 69 cities, making it India's first and largest jewellery retail showroom chain.
Commenting on Tanishq's success story, Mr. C. K. Venkatraman, COO, Tanishq, said "We have been able to capitalise on the trends of the local jewellery markets by building on our solid financial strength, market-leading brand position, wide network, local sourcing strategy, a management model of excellence and, most importantly, a philosophy of customer care.
In the future, the key to building stronger competitiveness will lie in enhancing network coverage, brand equity and logistics. Amid the keen competition in the Indian jewellery market, only thestrong player can emerge victorious."
Tanishq's retail strength goes beyond its innovative identity and extensive reach. Tanishq has undertaken several unique retail and marketing initiatives like creating purchase triggers like Doctors Day / Professional Day etc that were unexplored avenues in the industry.
Tanishq has also endeavored to be part of every occasion in an Indian woman's life through festive promotions, customer contact programmes as well as through Anuttara, Tanishq's exclusive consumer reward programme etc.
Following more than 40% percent growth in operations last year, Tanishq will invest extensively during 2008 in marketing and retail initiatives to further develop the market. In addition, Tanishq will build new logistics centres and upgrade existing ones, laying a solid foundation to meet future competition.
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality.
It has built itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets both her traditional and contemporary jewellery needs.
The new showroom will offer the complete range of these unique collections and also extend Tanishq's widely acclaimed Certification of Authenticity, certifying the purity of Gold and the colour, clarity and caratage of each diamond.
Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 Karat gold) in over 6000 traditional, western and fusion looks.
The Tanishq retail chain currently includes 99 exclusive boutiques in 69 cities, making it India's first and largest jewellery retail showroom chain.
Tanishq
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