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NX-16 virtual fashion interface for 3D apparel application providers
July 09, 2009 (USA)

Due to popular demand [TC]² is extending the virtual fashion capability announced in 2008 for its 3D body scanning hardware/software solutions by adding a retail interface and the ability to support 3D content from a wide cross-section of 3D apparel application providers.

The key new elements being announced for summer 2009 are:
• Consumer interface for retail environments
• Support of integration of 3D garment content from most market sources
• Virtual Fashion in animated 3D

“In order to effectively support virtual dressing from 3D body scans in retail environments, you have to be able to support hundreds of possible garment selections and be able to generate those on the consumer’s 3D body scan-based avatar in real time. To meet those needs a garment database for content has been added. In addition, an easy-to-use interface is implemented to allow the consumer to choose which content to view on their 3D body scan avatar,” states [TC]² ‘s Susan Simon.

“Equally important in this announcement is the open architecture strategy to support retailer 3D garment content from virtually any source including such providers as Browzwear, Lectra, Optitex, and Tukatech. Also, 3D content from generic high-end 3D packages such as 3D Studio Max and Maya can be supported,” adds David Bruner.

“The virtual fashion visualization capability is being extended to include not only static 3D views of the garment on the consumer’s avatar, but to also view it in animated runway scenes or in multiple poses more flattering to the presentation of the garment on the body.”

The key differentiator in [TC]²’s fashion visualization technology is that the garment is morphed onto the body in 3D in real time, rather than through simulated draping, so that the consumer can quickly try on many garments.
 
[TC]²

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