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World of Titan launches largest flagship store in Bangalore

14 Jun '07
2 min read

World of Titan, one of India's leading specialty retail chain launched their largest flagship store in Indiranagar. Reigning World Billiards Champion Pankaj Advani unveiled the Celebrations concept store.

The theme of “Celebration” is core to the identity and personality of a World of Titan Flagship store, which is envisaged as a sensorial retail destination, where customers can indulge in an experience laced with the aura of Celebration.

This concept of Celebration has been incorporated in all displays and merchandising in the store such as gift boxes, mood visuals, staff uniforms, carry bags etc.

It is also depicted by the colour of most festivals in India red and gold, with ribbons, glitter and an exciting visual identity developed by Idiom, a leading design house in Bangalore. The interiors of the store have been conceived and executed by Deepak Puri & Associates.

Speaking at the inauguration Mr. Bhaskar Bhat, Managing Director Titan Industries Limited, said, “The introduction of the idea of a celebrations concept store will enhance World of Titan's unique brand identity in the retail space."

Dynamic changes sweeping the retail environment have made it imperative for Titan Industries to open large format stores (which portray larger than life concepts) to drive image and build aspirational values for its key brands.

"We are confident that our new look World of Titan showroom will reinforce our commitment to introduce the best retail practices and create the right atmosphere that is conducive for buying”

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