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Sonata launches 20 new watches in its SUPER FIBRE range

June 20, 2009 (India)

Sonata, India’s largest brand of watches from the house of TATA, announced the launch of 20 new variants of SUPER FIBRE. This new range comprises strong, stylish, youthful watches which target a large market in urban, semi-urban and rural India. SUPER FIBRE’s new variants will offer tremendous choice from one of India’s most trusted brands, in a mass market which is currently dominated by unorganized players.

Designed primarily for youth in the age group of 16 to 25 years, SUPER FIBRE watches embody style and sportiness with a rich blend of colors.

The new range of Sonata Super Fibre offers an unbeatable range with different designs and also a good mix of both, analog and digital watches. This new range boast of a rotating bezel and scratch proof surfaces, while the digital watches offer attractive features like light inside, a stop-watch and alarms.

All the watches come with the attractive feature of being water resistant up to 30 meters. The watches perfectly symbolize the tag line of Super Fiber, “Super Strong, Super Style”.

Sonata Super Fibre watches are made with material of superior and durable quality. Straps are made of Poly Urethane (PU), and cases of these watches are made of ABS, making the watch much more flexible and long-lasting. Super Fiber watches also come with a one-year replacement on the entire range.

All these 20 variants of Sonata Super Fiber watches will be available in more than 12,000 authorized Sonata dealers, “World of Titan” showrooms and exclusive Sonata stores across the country.

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