Victoria's Secret Herald Square flagship re-opens

Located in the heart of the most exciting city in the world, Victoria's Secret Herald Square features all of the brand's best and most expansive collections – Bras, Beauty, Swim, Victoria's Secret Sport, PINK and much more. The new three-floor Herald Square flagship re-design embodies the brand's sexy, sophisticated and glamorous spirit with a nod to its heritage.

The store's beautiful design features warm, black cherry hardwood floors, sculpted pink surfaces with rich accents of black chrome, Italian marble floors and custom ribbon chandeliers adorned with backlit Swarovski crystals which highlights the 14-foot high focal wall showing iconic Victoria's Secret Angels images. Every floor features video screens playing the world-famous Victoria's Secret Fashion Show, recent TV spots, and Supermodel footage.

Only at Herald Square, customers are able to experience the first-ever 2,500-square-foot perfumery featuring new European-inspired kiosks which include the full line of the best-selling fragrances – like Victoria's Secret Bombshell, Dream Angels Heavenly and Victoria's Secret Angel. 

The lower level of the store showcases Victoria's Secret PINK—a collegiate-inspired collection of flirty, fun and colorful bras, panties and loungewear as well as the Victoria's Secret Sport collection. Customers are also able to shop Victoria's Secret most popular bras by style in the Bra Salon, and a team of highly trained Bra Specialists is on hand for complementary bra fittings.

For an even more personalized shopping experience, the store's plush fitting rooms feature call buttons for immediate assistance and the beauty room has interactive videos to help customers get their best look and choose their favorite fragrances.

Victoria's Secret