 Victoria's Secret PINK has partnered with The Collegiate Licensing Company (CLC), an IMG company, to launch an exclusive assortment of collegiate co-branded merchandise.
This unique program features VS PINK's highly recognizable brand iconography and the names and logos of the top universities on fashion apparel.
This co-branded licensing program will enable VS PINK to maintain its dominance as a fully articulated collegiate lifestyle brand.
VS PINK has initially selected 33 top universities based on their regional appeal and large student and alumni populations.
VS PINK worked with existing collegiate licensees to develop the product and to gain access to campus retail channels such as bookstores and event sales, providing a tremendous amount of growth potential for the VS PINK Collegiate Collection.
On July 1, 2008, the assortment will be available through multiple channels including select Victoria's Secret stores, online in the catalogue, as well as the new Victoria's Secret PINK magalog.
The Collegiate Collection includes 9 different items, including fleece pants, hoodies, panties, tees, and totes and will be available in approximately 375 stores, many of which are in close proximity to the universities in the program.
Starting on June 20, Victoriassecret.com will have a selection of items available for all schools.
Behati Prinsloo is the new face of the VS PINK Collegiate Collection. Behati was born in 1989 in Namibia, Africa and started modeling in 2006.
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