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Aviance Prestige - Premium range of anti-ageing solutions

November 5, 2008 (India)

Bedazzling actress, Perizaad Zorabian launched the Aviance Prestige- Intensive Age Defense, a premium range of anti aging solutions recently, along with Mr. Sunil Tolani, Business Head, Hindustan Unilever Network.

Aviance Prestige Intensive Age Defense range of solutions provides 24 hour nourishment, specially formulated to fight premature ageing and to restore the skin radiance. Unlike any other age defense product in the market this range is based on the revolutionary “Time Release technology”, which ensures continuous release of active ingredients into the skin throughout the day.

Speaking on the occasion, actress Perizaad Zorabian said, “Every woman whether 20 or 40, wants to look young and feel beautiful at all times. Hence it is important for all of us to look after our skin daily, especially for those women, who are more prone to early signs of skin aging due to the daily pressures & stresses of life.“ She further added, “Products like Aviance Prestige will help women age gracefully with younger looking skin over time.”

According to Mr. Sunil Tolani, Business Head, Hindustan Unilever Network, “Aviance Prestige Intensive Age Defense incorporates the latest innovations in its manufacturing processes and ingredient science. This is done to ensure that these age defense products will deliver the brand promise i.e. younger looking skin."

According to Mr. Tolani, “Aviance Prestige Intensive Age Defense, based on the Time Release Technology, enables a woman to start looking younger with time by providing 24 Hour nourishment and time release anti aging effect. The Time Release Technology has been in use in medical science and is now being used for the first time in an anti-ageing product."

Speaking about the key differentiator between Aviance Age Defense range and other brands in the market, he says, “While most cosmetic creams deliver active ingredients that benefit the skin only during application, Aviance Age defense range, through its “Time Release Technology”, ensures a continuous release of the active ingredient into the skin throughout the day. Hence the benefits are available for a longer period of time.”

The Aviance Prestige age defense range has an array of solutions under its portfolio which come in attractive packages. Each product has different benefits. The Hydrating Foam: (Rs 750, 115ml) helps to restore the radiance of the skin while maintaining its moisture balance. The Refreshing Toner (Rs 1150, 100ml) helps to refresh and soothe the skin.

The Refining Day Emulsion (Rs 1350, 45ml), actively fights premature ageing, provides moisturization throughout the day and consistently weakens the appearance of wrinkles. The Intensive Night cream (Rs 1650, 40ml), helps in erasing the appearance of fine lines, wrinkles and other signs of premature ageing.

Aviance Prestige Age Defense is a 100% imported range which has previously been launched in Thailand. It will now be available in India, from March 2008 at a special rate as compared to the international rates. It will be sold exclusively through trained Hindustan Unilever Network consultants and will not be sold through retail stores.

Hindustan Unilever
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