Home / Knowledge / News / Cotton / Oritain, Supima partner for traceability solutions
Oritain, Supima partner for traceability solutions
08
Feb '18
Courtesy: Oritain
Courtesy: Oritain
Oritain Global Ltd has announced a partnership with Supima, an association representing more than 500 US growers of American Pima cotton, for adoption of scientific traceability solutions for cotton. This comes on the heels of last year’s landmark partnership with the JG Boswell Company (a member of Supima) and its Australian subsidiary Auscott. 

"The US cotton association has been actively engaged in working with their partners and industry to expand verification processes. Oritain’s technology provides the American Pima cotton grower with a natural solution utilizing the cotton itself to authenticate it. Multiple solutions have arisen for verification, but this is one that is being made available to the entire American Pima cotton producer community and will encompass all growers from the four producing states of Arizona, California, New Mexico and Texas," said Supima CEO Marc Lewkowitz.

The deal with Supima will expand the company's growth into the cotton industry and will also open opportunities with some of the world's leading fashion brands.

"We were impressed that Oritain doesn’t need to apply any identifier or tracer during the manufacturing or processing phases, which makes it a very simple solution to deploy from an operational perspective. The Oritain methodology simply measures what is naturally inside the fibre," said Lewkowitz.

"We are pleased to be able to demonstrate our relevance throughout the supply chain – not just for primary producers. We know that the fashion industry is highly-motivated in the sustainability space and we are ideally positioned to help them ensure the integrity of their products and meet their sustainability objectives," said Grant Cochrane, Oritain CEO.

Cochrane adds that the scientific solution Oritain offers will go a long way to address the traceability challenges that have been faced by the global cotton industry in recent years.

"Manufacturers, brand owners and retailers are increasingly focused on ensuring there is transparency within their supply chains. A huge part of this is knowing - and trusting - where their product comes from. This is of particular importance as brands make claims associated with provenance and want to be reassured their product – in this case, Supima cotton - isn’t being contaminated by inferior products coming from undesirable sources," said Cochrane.

"We have used scientific analysis, backed by over 25 years of academic literature, to create a unique ‘fingerprint’ from the cotton samples that have been supplied by Supima. This fingerprint analysis identifies the different levels of chemical attributes that are found within the product itself, and enables us to verify the cotton against its claimed origin.  Using this method, we will randomly test Supima cotton," concluded Cochrane. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: European Commission/European Union

Textiles | On 26th May 2018

EU set to negotiate FTAs with Australia & New Zealand

The European Union is all set to begin negotiations for free trade...

US bans import of cotton goods from Turkmenistan

Textiles | On 26th May 2018

US bans import of cotton goods from Turkmenistan

The US Customs and Border Protection (CBP) has issued a Withhold...

FPCCI prepares report on Pakistan's export issues

Textiles | On 26th May 2018

FPCCI prepares report on Pakistan's export issues

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)’s...

Interviews View All

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search