The Better Cotton Initiative (BCI) and the United States Fashion Industry Association (USFIA) announced that they will partner and collaborate to promote responsible cotton sourcing.
The partnership allows BCI and USFIA to mutually benefit from each other's expertise and BCI will provide information about supporting responsibly grown cotton to USFIA members.The Better Cotton Initiative (BCI) and the United States Fashion Industry Association (USFIA) announced that they will partner and collaborate to#
“In turn, USFIA will support BCI members in navigating the complex sourcing issues in the United States and around the globe,” a press release from BCI said.
Through publications, educational events and networking opportunities, USFIA will enable BCI to connect with key stakeholders across the value chain, including US and international service providers, suppliers and industry groups.
Julia Hughes, president of USFIA said, “Our members, which include iconic global brands and major retailers, are committed to responsible sourcing at all levels in the supply chain.”
“By collaborating with and learning from BCI, our members will be able to enhance that commitment from literally the ground up,” she added
“In such a rapidly changing industry, we look forward to exploring how this partnership can enable the supply chain of the future,” said Daren Abney, membership engagement manager at BCI.
The Better Cotton Initiative is an NGO working with a multi-stakeholder group of organisations to support responsible cotton production worldwide.
USFIA represents the fashion industry, including textile and apparel brands, retailers, importers and wholesalers, based in the United States and doing business globally. (AR)
Fibre2Fashion News Desk – India