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US cotton industry expects 3% rise in sales in Indonesia
08 Sep '17
1 min read
The cotton industry in the United States expects a 3 per cent rise in sales in Indonesia this year, according to Cotton Council International (CCI), the export promotion arm of the National Cotton Council, a US industry association promoting the brand Cotton USA. Indonesia is Cotton USA's fourth-largest market after China, Turkey and Mexico.
The sales target would be achieved by directly approaching consumers instead of only contacting businesses, CCI Indonesian representative Andy Do told a press conference in Jakarta recently.
Sales in Indonesia range between $300 million and $600 million a year. It imports cotton mostly from the US, Australia and Brazil.
With increase in Indonesia’s population, an emerging middle-class prefers better-quality garments and cotton is known for offering quality, Andy said.
To capture a bigger share of the Indonesian market and to raise awareness about its products among consumers there, CCI recently organised the first Cotton Day Indonesia, a series of seminars and fashion shows, and plans to hold it every year. (DS)
The sales target would be achieved by directly approaching consumers instead of only contacting businesses, CCI Indonesian representative Andy Do told a press conference in Jakarta recently.
Sales in Indonesia range between $300 million and $600 million a year. It imports cotton mostly from the US, Australia and Brazil.
With increase in Indonesia’s population, an emerging middle-class prefers better-quality garments and cotton is known for offering quality, Andy said.
To capture a bigger share of the Indonesian market and to raise awareness about its products among consumers there, CCI recently organised the first Cotton Day Indonesia, a series of seminars and fashion shows, and plans to hold it every year. (DS)
Fibre2Fashion News Desk – India
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