Home / Knowledge / News / Leather & footwear producers advised to build trademarks
Leather & footwear producers advised to build trademarks
Jul '11
In spite of Vietnam being the third biggest producer of leather and footwear items across the globe, the local businesses have yet not been able to build international trademarks, according to industry officials.

Vice President of the Vietnam Leather and Footwear Association (Lefaso) Diep Thanh Kiet said that the Vietnamese footwear products lacked in quality and were not branded properly.

Mr. Kiet, while speaking at a two-day seminar at HCM City, said that the Vietnamese footwear producers have not been able to build global trademarks.

He added that people are well aware regarding the footwear produced in Hong Kong, Italy and mainland China, but they do not know regarding the Vietnamese footwear.

He further said that the footwear firms of Vietnam are mainly at a disadvantage due to their unawareness regarding importance of brand building.

Merely because of trademark registrations, globally renowned foreign brands are able to dominate the Vietnamese leather and footwear producers, even in the local markets, he said.

He elaborated that there are many roadblocks in the way of Vietnamese producers building their trademark, as they fall short of investment for developing and imparting training to human resources to aid designing and production of high-value items. Hence, the products prepared by local designers turn out to be mere imitation of product samples.

Though the leading producers in the country like Biti's, Dong Phuong, Vina Giay, An Lac and Thoung Dinh have endeavoured to come out with new designs, that is only with respect to intermediary and secondary products, he said.

Vietnam is presently the world's fourth biggest leather and footwear exporter. The industry's exports during the recently concluded first half of the current year attained a year-on-year growth rate of 30 percent to rise to around three billion USD.

Lefaso, with an aim to assist the domestic industry achieve its target set for 2020 to boost exports and help domestic producers to bag 80 percent of the market share, has inked a joint venture deal with Italian and Belgian firms.

The European partners are assisting Vietnamese footwear manufacturers with enhancing their world trade knowledge. The Vietnamese footwear manufacturing units are also being upgraded with Italian skills and technology.

The two-day seminar, jointly hosted by the European Delegation and Lefaso, aimed at encouraging brand building so as to boost competitiveness of the industry. The seminar was held as a part of the IN-TRADE project which promotes innovation and trademarks as main vehicles driving industry's global competitiveness.

Fibre2fashion News Desk - India

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search