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Sportswear leader Puma passes 'detox' challenge
Jul '11
Puma, the world's third-largest sportswear brand, has responded to a Greenpeace challenge to 'detox', by publicly committing to the elimination of all releases of hazardous chemicals from its entire product lifecycle, and across its global supply chain by 2020 (1), putting it firmly ahead of its competitors Nike and Adidas in the race for a toxic-free future.

Puma's move comes less than two weeks after Greenpeace launched its "Dirty Laundry" report, which identifies commercial links between major clothing brands (2), including Nike, Adidas and Puma, and suppliers responsible for releasing hazardous and hormone-disrupting chemicals into Chinese rivers (3).

"Round one of the Detox challenge goes to Puma - now Nike and Adidas better get in gear, or else risk falling behind in the race towards a toxic-free future", said Martin Hojsik, Coordinator of the Toxic Water campaign at Greenpeace International. "It's not enough for Nike and Adidas to follow Puma's lead - Greenpeace is calling on all three companies to show leadership by becoming more transparent about the hazardous chemicals currently released during the manufacture of their products".

Puma's statement incorporates many elements determined by Greenpeace as crucial to bringing about systematic change within the textile industry: a precautionary approach to chemicals management, a clear timeline for reaching zero discharge, and the elimination of all discharges of hazardous chemicals throughout its supply chain and product lifecycle - including those coming from polluting production activities such as wet processing (4). Puma has also stated that it will publish an action plan within the next eight weeks, which will detail how it intends to deliver on its commitment. (5)

The Greenpeace "Detox" challenge continues to build momentum; on July 23rd, more than 600 consumers and volunteers joined Greenpeace activists outside Nike and Adidas stores in 10 countries to set the record for the world's largest simultaneous striptease (6). Meanwhile thousands of people have added their names to an online petition that challenges the CEOs of Nike and Adidas to use their power and influence to tackle the urgent issue of toxic water pollution (7) and convert their words into actions.

Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. Greenpeace is campaigning to stop industrial pollution of our water with hazardous, persistent and hormone-disrupting chemicals by demanding that companies and governments take action to "detox" our future.


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