Home / Knowledge / News / Sportswear leader Puma passes 'detox' challenge
Sportswear leader Puma passes 'detox' challenge
27
Jul '11
Puma, the world's third-largest sportswear brand, has responded to a Greenpeace challenge to 'detox', by publicly committing to the elimination of all releases of hazardous chemicals from its entire product lifecycle, and across its global supply chain by 2020 (1), putting it firmly ahead of its competitors Nike and Adidas in the race for a toxic-free future.

Puma's move comes less than two weeks after Greenpeace launched its "Dirty Laundry" report, which identifies commercial links between major clothing brands (2), including Nike, Adidas and Puma, and suppliers responsible for releasing hazardous and hormone-disrupting chemicals into Chinese rivers (3).

"Round one of the Detox challenge goes to Puma - now Nike and Adidas better get in gear, or else risk falling behind in the race towards a toxic-free future", said Martin Hojsik, Coordinator of the Toxic Water campaign at Greenpeace International. "It's not enough for Nike and Adidas to follow Puma's lead - Greenpeace is calling on all three companies to show leadership by becoming more transparent about the hazardous chemicals currently released during the manufacture of their products".

Puma's statement incorporates many elements determined by Greenpeace as crucial to bringing about systematic change within the textile industry: a precautionary approach to chemicals management, a clear timeline for reaching zero discharge, and the elimination of all discharges of hazardous chemicals throughout its supply chain and product lifecycle - including those coming from polluting production activities such as wet processing (4). Puma has also stated that it will publish an action plan within the next eight weeks, which will detail how it intends to deliver on its commitment. (5)

The Greenpeace "Detox" challenge continues to build momentum; on July 23rd, more than 600 consumers and volunteers joined Greenpeace activists outside Nike and Adidas stores in 10 countries to set the record for the world's largest simultaneous striptease (6). Meanwhile thousands of people have added their names to an online petition that challenges the CEOs of Nike and Adidas to use their power and influence to tackle the urgent issue of toxic water pollution (7) and convert their words into actions.

Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. Greenpeace is campaigning to stop industrial pollution of our water with hazardous, persistent and hormone-disrupting chemicals by demanding that companies and governments take action to "detox" our future.

Greenpeace

Must ReadView All

Courtesy: Walmart

Apparel/Garments | On 23rd Mar 2017

Walmart acquires ModCloth

Walmart has acquired the assets and operations of ModCloth, one of...

Textiles | On 23rd Mar 2017

SIMA advises mills to avoid panic buying of cotton

The Southern India Mills' Association (SIMA) is advising mills to...

Apparel/Garments | On 23rd Mar 2017

Tulip Retail, True Fit personalise in-store shopping

Tulip Retail, a mobile application platform built exclusively for...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search