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TATA co, DIESL successfully organizes 'Last Man Standing'
26
Nov '11
A unique race in the history of Logistics in India was organised last month by Tata's Logistics Arm. The cross country race christened 'Last Man Standing' was the brainchild of Drive India Enterprise Solutions Limited (DIESL), Tata group's logistics company.

Teams were assigned to complete a logistics journey fraught with obstacles, from individual routes within the shortest amount of time. In the quest for their commitment to delivery the teams travelled in trucks across states with connecting vehicles and warehouses.

The routes included five individual teams covering a total distance of 13000 kilometers within a span of 6 days. The teams were faced with induced situations creating bottlenecks in real life supply chains and identified problems and developed solutions around those obstacles.

Says Ajay Chopra, CEO, DIESL, “The teams competed not only with each other to match the desired delivery time earning the maximum scores along the way, but also dealt with infrastructural bottlenecks, learn the ways of the Indian motorways, the hard-ships of the community that is the backbone of this industry – truck drivers, and the apathy and corruption of the officials at toll booths and clearance terminals.

The idea for this concept was born initially with a view of reversing the pyramid and having the middle and senior management learn the grass root realities of operating a supply chain by moving out of the comfort for their desk jobs and getting hands-on experience in warehouse management, distribution efficiency and supply chain optimization”

Their journey was tracked, logged, and captured on video and is currently under production for a travelogue based -case study to be launched on DVD.

DIESL (Drive India Enterprise Solutions Ltd.), a TATA group company and a leading provider of integrated logistics solutions, with over 176 warehouses connecting 7000 towns across India, creates a unique proposition to end-to-end logistics needs. DIESL operates more than 5.5 million sq. ft. of warehouse area, covering around 85% of country's districts and managing over 3.2 million transactions per month.

TATA group


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