Home / Knowledge / News / Pantofola d'Oro shoes make way into US for first time
Pantofola d'Oro shoes make way into US for first time
May '12
Let the European invasion begin. Pantofola d'Oro is a name that any European sports enthusiast knows. It is the brand that has served the world's greatest athletes and champions since 1886 when the Lazzarini Cobbler Shop was founded in Ascoli Piceno, Italy.

For decades, Pantofola d'Oro was the most prominent name in soccer cleats throughout Europe and dominated the European landscape. International football (soccer) stars recognized the handmade shoes as the ultimate in style and performance. This month, the brand makes its way to US soil for the first time ever.

There will be a limited production of shoes made available to select retailers and online at www.pdoitalia.com. Every Pantofola d'Oro shoe is still hand made, following the tradition put in place by the Lazzarini family. The calfskin leather that was first utilized in the 1940s for soccer players, wrestlers, boxers and cyclists is still utilized in select styles offering unparalleled comfort.

Unlike many mass-produced brands, Pantofola d'Oro focuses on extremely limited production with unique combinations of materials, colors and designs. This also allows for special make up (SMU) or "one-off" shoes to be designed for celebrity ambassadors and retail partners alike.

US celebrities were introduced to Pantofola d'Oro earlier this year at gifting suites and red carpet events. Not only was the strategy successful, but the stars' passion for the shoes resulted in some A-List celebrities asking to become investors in the company.

The list of celebs who are wearing Pantofola d'Oro shoes includes: Adam Levine of Maroon 5, David Hasselhoff, Zac Efron, Estelle, Lil' Jon, Ryan Braun and scores of others. From Real Housewives of Orange County to MMA fighters to MLB's MVP and NFL's superstars, the love affair with Italian design and craftsmanship has made the "Golden Slipper" the most sought after footwear since Cinderella's glass slipper.

Marco Massini, (Pantofola d'Oro partner), explains, "We are a premium brand. We've always held ourselves to a higher standard and we are immensely proud of our Italian craftsmanship. Embracing our old world heritage, we are bringing a new soul to the American market. We offer products that are uniquely designed and overwhelmingly appealing to the sophisticated consumer."

There is currently a mass appeal and sex appeal for everything soccer. The amazing popularity of athletes like Hope Solo, goalkeeper of the US Women's national soccer team, and David Beckham of the Los Angeles Galaxy have significantly driven sales of soccer-inspired apparel and footwear.

Solo continues to amass awards for her athletic prowess along with being one of top 10 most Googled female athletes of 2011.

When Beckham landed in Los Angeles for his MLS stint with the Galaxy, he was met by hundreds of media and thousands of fans. His new line of underwear for H&M, Beckham Bodywear, launched with similar fanfare online and during Super Bowl XLVI.

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search