As a State Sports Partner, it plans to seek patronage from the state leader and empower the masses by sponsoring state level sports events and teams, sports coaches' kits at government schools and colleges and bringing out a health shoe.
As a Corporate partner, it is targeting corporates, colleges, schools etc in a big way by getting associated as sports partners with big names like McKinsey, SRCC College, and Amity University and so on thus offering certain benefits directly to the customers.
Globalite is easily available in retail outlets and plans to widen its base by opening up its own retail outlets and be in major wholesale markets across India. Its modern whole sale accounts include Bharti-walmart, MetroCC, Carrefour and Aditya Birla. It is also present in three thousand MBOS (Multi Brand Outlets) across India, through a robust distribution network.
M/s Globalite Industries Private Limited is the wholesale licensee for Lotto Open Footwear range in India, headquartered in New Delhi. Globalite Industries is a SPV company, an extension of Sports lifestyle Pvt Ltd (Master licensee for Lotto in India).