Home / Knowledge / News / Under Armour launches UA Spine RPM Running Footwear line
Under Armour launches UA Spine RPM Running Footwear line
21
Jun '12
Under Armour Founder and CEO, Kevin Plank unveiled the brand’s new UA Spine RPM footwear collection at an event in New York City featuring world-class athletes Tom Brady, Lindsey Vonn and Kemba Walker. Developed from the ground up, UA Spine RPM gives athletes the confidence they need to attack running with ease by reducing weight without sacrificing support.

UA Spine RPM is comprised of a responsive inner core, revolutionary UA Micro G foam inside for flexibility and support, and an ultra-lightweight UA Spine Cage on the sole of the shoe that keeps the foot locked in place, ensuring the athlete a smooth transition from heel to toe.

“This is a transformative moment for the Brand and for the performance footwear landscape, as UA Spine is bringing athletes a technology system specifically designed to allow them to run with a purpose and push the boundaries of training like never before,” said Plank. “The innovation and technology in this collection of footwear underscores Under Armour’s commitment to making all athletes better.”

The UA Spine RPM’s most distinguishing visual element is the technology-loaded and seamlessly constructed UA Spine Cage, which features a cored-out chassis and the removal of all unnecessary material, resulting in one of the lightest, most flexible running shoes available, weighing 9.7 oz.

"Running is a critical component of any true athlete’s training, and you’re always looking for a shoe that is lightweight, flexible and has the support you need to perform your best,” said Brady, Three-Time Super Bowl Champion and Two-Time NFL Most Valuable Player.

In July, the brand will debut the "This is How We Run" marketing campaign. Created in conjunction with award-winning advertising agency CP + B, the multifaceted campaign will include a :30-second broadcast spot and an extended :60-second online version, digital media, in-store and billboard inventory, as well as support on various social media channels.

In addition to Brady, Walker and Vonn, 2011 Pepsi NFL Rookie of the Year Cam Newton and standout Atlanta Falcons Wide Receiver Julio Jones will be featured in the campaign's creative executions.

Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories.

Under Armour

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search