Home / Knowledge / News / Under Armour launches UA Spine RPM Running Footwear line
Under Armour launches UA Spine RPM Running Footwear line
21
Jun '12
Under Armour Founder and CEO, Kevin Plank unveiled the brand’s new UA Spine RPM footwear collection at an event in New York City featuring world-class athletes Tom Brady, Lindsey Vonn and Kemba Walker. Developed from the ground up, UA Spine RPM gives athletes the confidence they need to attack running with ease by reducing weight without sacrificing support.

UA Spine RPM is comprised of a responsive inner core, revolutionary UA Micro G foam inside for flexibility and support, and an ultra-lightweight UA Spine Cage on the sole of the shoe that keeps the foot locked in place, ensuring the athlete a smooth transition from heel to toe.

“This is a transformative moment for the Brand and for the performance footwear landscape, as UA Spine is bringing athletes a technology system specifically designed to allow them to run with a purpose and push the boundaries of training like never before,” said Plank. “The innovation and technology in this collection of footwear underscores Under Armour’s commitment to making all athletes better.”

The UA Spine RPM’s most distinguishing visual element is the technology-loaded and seamlessly constructed UA Spine Cage, which features a cored-out chassis and the removal of all unnecessary material, resulting in one of the lightest, most flexible running shoes available, weighing 9.7 oz.

"Running is a critical component of any true athlete’s training, and you’re always looking for a shoe that is lightweight, flexible and has the support you need to perform your best,” said Brady, Three-Time Super Bowl Champion and Two-Time NFL Most Valuable Player.

In July, the brand will debut the "This is How We Run" marketing campaign. Created in conjunction with award-winning advertising agency CP + B, the multifaceted campaign will include a :30-second broadcast spot and an extended :60-second online version, digital media, in-store and billboard inventory, as well as support on various social media channels.

In addition to Brady, Walker and Vonn, 2011 Pepsi NFL Rookie of the Year Cam Newton and standout Atlanta Falcons Wide Receiver Julio Jones will be featured in the campaign's creative executions.

Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories.

Under Armour


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search