This MDP takes a strategic approach to retail operations as fundamental to successful retail marketing, including all aspects of retail business – be it strategic planning, retail operations, store branding, IMC, store management, negotiations, shopper behaviour, CRM or providing enriching customer experience.
The MDP on ‘Strategizing Operations in Retail Marketing’ is specially designed for senior level managers responsible for strategic decision making to enhance operating efficiency and retail store profitability. Targeted at managers from retailing industry and mall management companies, the MDP will also be beneficial for senior and middle level executives managing retail network of company-owned or franchisee owned retail stores.
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