Home / Knowledge / News / Bata India unveils new exciting campaign - 'Discover New'
Bata India unveils new exciting campaign - 'Discover New'
27
Jun '12
Bata India Limited, India’s leading retailer and manufacturer of footwear launches yet another exciting campaign, ‘Discover New’ for its patrons. In an effort to offer exciting collection of contemporary footwear and fashion accessories, the campaign makes a debut, basis the extensive consumer insights and experiences at the store. With an aim to discover something new on every visit to the Bata store across the country, the brand endeavors to attract more customers to its wide variety of footwear and accessories.

Excited about the launch, Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited says, ‘Discover New’ is directed towards attracting the new and younger audiences, with an attempt to gain more footfalls.  With this unique initiative we want to connect better with our customers offering them freshness in all aspects, especially the renewed vibrancy and fervor that can be experienced at our stores, new merchandise and exceptional services. The strategy is to make the consumers happy on purchasing something exceptional, every time they step out of our stores.

He further adds, “The campaign is also an extension of the previously launched ‘Be Surprised’ campaign, with a greater emphasis to associate Bata with lifestyles of people. We feel Bata certainly needs to be a leader in people’s mindset!”

Bata India’s ‘Discover New’ campaign aspires to offer a wide portfolio of footwear and accessories at affordable prices. Formulated especially for the youth, the collection is designed innovatively experimenting different looks and style while matching the individual personalities.

Sharing insights on the concept, Mr. Gopalakrishnan says, “We constantly want to focus on improving the retail experience of the customers at all levels with powerful concepts and wide product categories. The clear aim of this campaign is to promote Bata as a multi-brand footwear retailer with products that offer the best value for money. The campaign will be launched across all Bata stores located in over 500 cities across India.”

The campaign will display young happy faces stepping out of the Bata stores happily after having discovered something new for themselves. Models will be seen supporting different styles of shoes & accessories across formal, Sporty, Casual, Outdoor etc.

Bata has been holding a unique place in the hearts of Indians for more than 75 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India.

Bata India Limited

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

Gap, Athleta to increase use of sustainable fibres

Gap, one of the world's most iconic apparel and accessories brand and ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search