Home / Knowledge / News / Bata India unveils new exciting campaign - 'Discover New'
Bata India unveils new exciting campaign - 'Discover New'
27
Jun '12
Bata India Limited, India’s leading retailer and manufacturer of footwear launches yet another exciting campaign, ‘Discover New’ for its patrons. In an effort to offer exciting collection of contemporary footwear and fashion accessories, the campaign makes a debut, basis the extensive consumer insights and experiences at the store. With an aim to discover something new on every visit to the Bata store across the country, the brand endeavors to attract more customers to its wide variety of footwear and accessories.

Excited about the launch, Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited says, ‘Discover New’ is directed towards attracting the new and younger audiences, with an attempt to gain more footfalls.  With this unique initiative we want to connect better with our customers offering them freshness in all aspects, especially the renewed vibrancy and fervor that can be experienced at our stores, new merchandise and exceptional services. The strategy is to make the consumers happy on purchasing something exceptional, every time they step out of our stores.

He further adds, “The campaign is also an extension of the previously launched ‘Be Surprised’ campaign, with a greater emphasis to associate Bata with lifestyles of people. We feel Bata certainly needs to be a leader in people’s mindset!”

Bata India’s ‘Discover New’ campaign aspires to offer a wide portfolio of footwear and accessories at affordable prices. Formulated especially for the youth, the collection is designed innovatively experimenting different looks and style while matching the individual personalities.

Sharing insights on the concept, Mr. Gopalakrishnan says, “We constantly want to focus on improving the retail experience of the customers at all levels with powerful concepts and wide product categories. The clear aim of this campaign is to promote Bata as a multi-brand footwear retailer with products that offer the best value for money. The campaign will be launched across all Bata stores located in over 500 cities across India.”

The campaign will display young happy faces stepping out of the Bata stores happily after having discovered something new for themselves. Models will be seen supporting different styles of shoes & accessories across formal, Sporty, Casual, Outdoor etc.

Bata has been holding a unique place in the hearts of Indians for more than 75 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India.

Bata India Limited

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search