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CEVA Logistics gung-ho on Indian retail market
Mar '13
Since India is a big consumer & retail hub and is also one of the most important markets in the globe, CEVA Logistics set up in 2007, through a buyout and merger of TNT Logistics and EGL Eagle Global Logistics, is keen to bite a bigger pie of the Indian domestic market.

In the world of fast fashion, where the likes of Zara and a few other global fashion retailers, introduce new and latest collections every fortnight, timely deliveries of these collections has become imperative, rather than a necessity.

CEVA Logistics is one of the world’s leading logistics companies, providing customized end-to-end design, implementation and operational capabilities in freight forwarding, contract logistics, transportation management and distribution management.

Mr Samar Nath, MD – Southeast Asia at CEVA Logistics says, “India is one of the few global markets that is growing and also a primary market for many of CEVA’s global clientele. With growth stagnating or declining in most parts of the world, India is now the key market.”

He adds, “CEVA’s focus in India too follows its global strategy with the main focus sectors being - industrial, automotive, consumer-retail, energy, technology. Around 75% of our global clients have some type of operations in India, which could be sourcing, manufacturing or distributing.”

Revealing current trends, Ms Inna Kuznetsova, Chief Commercial Officer, CEVA Logistics, Netherlands s uuu ays, “Some of the trends that have emerged in the backdrop of a slowdown are - having more visibility and control in supply chain and optimizing supply chain management to reduce costs.”

She adds, "Our biggest USP is the over 185 global solution designers, who are continuously innovating and customizing. Also, CEVA has one of the largest networks globally with multi-modal offerings and a robust IT solution for supply chain.”

Fibre2fashion News Desk - India

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