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Consumer technology industry trends in 2008
10 Jan '08
3 min read
Manufacturers of PCs, portable navigation devices, MP3 players and digital cameras are among those industry segments that are building wireless links into their products.
Broadband video - Faster broadband access speeds and partnerships among Internet content providers and device manufacturers are bringing new entertainment options into the home. Manufacturers will attempt to capitalize on the value of this differentiation, but must position such capabilities against existing on-demand entertainment sources.
High definition DVD format war - Lower prices, greater HDTV penetration, and more content availability will spur the growth of high-definition optical disk players in 2008; however, the current split among Hollywood studios is sure to slow adoption among consumers who have been waiting for a resolution for the conflict before purchasing a player.
Service and support - A greater accent on service will be a key industry strategy in 2008. Retailers and OEMs will more actively emphasize service as a key part of product strategies in the coming year.
Retail bundles - Marketing messages will talk up the benefits of product and service integration, while sales will be focused more on breadth of offer than on price.
Retail channel inflection point - As the rapidly changing technology product landscape creates new consumer segments, retailers and manufacturers are transforming their businesses to better align with customers needs, desires and purchase preferences.
This transformation is breaking apart the old channel structures and giving rise to new "micro-channels" that strive to deliver a retail experience that mirrors these evolving customer segments.
New products need new selling paradigms - From broadband video to connected devices, the products consumers use are changing, so the methods retailers and OEMs use to merchandise and market these products will need to change along with them.
Broadband video - Faster broadband access speeds and partnerships among Internet content providers and device manufacturers are bringing new entertainment options into the home. Manufacturers will attempt to capitalize on the value of this differentiation, but must position such capabilities against existing on-demand entertainment sources.
High definition DVD format war - Lower prices, greater HDTV penetration, and more content availability will spur the growth of high-definition optical disk players in 2008; however, the current split among Hollywood studios is sure to slow adoption among consumers who have been waiting for a resolution for the conflict before purchasing a player.
Service and support - A greater accent on service will be a key industry strategy in 2008. Retailers and OEMs will more actively emphasize service as a key part of product strategies in the coming year.
Retail bundles - Marketing messages will talk up the benefits of product and service integration, while sales will be focused more on breadth of offer than on price.
Retail channel inflection point - As the rapidly changing technology product landscape creates new consumer segments, retailers and manufacturers are transforming their businesses to better align with customers needs, desires and purchase preferences.
This transformation is breaking apart the old channel structures and giving rise to new "micro-channels" that strive to deliver a retail experience that mirrors these evolving customer segments.
New products need new selling paradigms - From broadband video to connected devices, the products consumers use are changing, so the methods retailers and OEMs use to merchandise and market these products will need to change along with them.
The NPD Group Inc
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