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RAC with Fast Tracks at Hilton Chicago
Jan '08
Sessions during the Retail Advertising Conference next month will be organized into four different areas, or Fast Tracks, which will offer attendees an even more in-depth look at specific topics.

The Fast Tracks are programmed to provide the latest cutting-edge information delivered by leaders in that area. RAC will be held at the Hilton Chicago, February 6-8, and is hosted by the Retail Advertising and Marketing Association.

The four Fast Tracks are:
Creative – The creative fast track looks at how creative ideas become a reality. Experts will present case studies that will help attendees figure out how to communicate ideas so they are actually heard.

Technology – The RAC technology fast track will offer sessions which were created to assist marketing and advertising professionals utilize mobile marketing, Web 2.0 and other technologies to their advantage. These sessions will unveil new ways to reach consumers in the technology-driven business world.

CRM (Customer relationship management) – This track will feature prominent CRM retail practitioners who will reflect on current challenges and future opportunities for business owners and managers in the CRM community.

Sticky Ideas – New to the fast track series, the sticky ideas track will cover the in-store experience, case studies that connect the brand and the customer and research that can help support a store's mark or take it in a new direction.

Some of the sessions included in these tracks include:
Creative Fast Track: The Flower and the Bee Wednesday, February 6, 3:00 p.m. – 4:00 p.m.

Attendees will hear how successful companies attract customers through their creative marketing and advertising communications.

Speaker: Don Pogony, Founder and Creative Director, Sticky, The Idea Agency

Technology Fast Track: Massaging Mobile into the Media Mix Wednesday, February 6, 3:00 p.m. – 4:00 p.m.

Industry pioneer Andy Nulman will dispel the myths and bring attendees up to speed on the immediate opportunities that mobile marketing presents.

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