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Internet new pit stop for Indian shoppers
02 Feb '08
4 min read
Payment Methods:
Credit Card is the most common method of payment for online purchases made by Indians with 84% opting for that payment option over others. It is also the highest percentage for any country in Asia Pacific for payments made through Credit Cards for online purchases. Debit Cards (29%), Bank Transfers (24%) and Cash on Delivery (13%) are some other methods of payment that are popular amongst Indians.
Of those paying with cards, more than half (63%) use Visa. The other payment cards used by Indians for their online payments are Master Card, American Express, Visa Electron, Visa Debit, and Maestro.
Turkish online shoppers (who represent the economic elite in that country) topped global rankings for credit card usage (91%) for online purchases followed by 86 percent of Irish online shoppers and 84 percent of Indian and UAE online shoppers.
Selecting Online Shopping Sites:
The majority of Indian online shoppers are loyal to the sites that they shopfrom. 54 percent said that they buy from the same site while making an online purchase.
“Online shoppers tend to stick to the shopping sites they are familiar with. Capturing the online shoppers early and creating a positive shopping experience for them would prove beneficial in the long run for marketers,” said Muthukumaran.
General Surfing (40%), Personal Recommendation (31%), Online Advertising (26%), Search Engines (22%), and Online Recommendation & Review (22%) are some other factors that influence online shoppers in India.
Usage of Internet:
In India 20 percent of those surveyed access the Internet every day. The major usage of Internet by Indians every day is for Emails (85%), second highest percentage for Asia Pacific after Hong Kong (86%), Instant Messaging (57%), Accessing News, Sports or Weather Updates (46%), Logging into Social Networking websites (42%), Chat Groups (28%), and Reading Blogs (24%).
“Indians love networking with people. It is well known that Indians are one of the heaviest users of mobile phones. They exhibit similar propensity online as well, in areas which would help them stay connected with family and friends.” said Muthukumaran.
Credit Card is the most common method of payment for online purchases made by Indians with 84% opting for that payment option over others. It is also the highest percentage for any country in Asia Pacific for payments made through Credit Cards for online purchases. Debit Cards (29%), Bank Transfers (24%) and Cash on Delivery (13%) are some other methods of payment that are popular amongst Indians.
Of those paying with cards, more than half (63%) use Visa. The other payment cards used by Indians for their online payments are Master Card, American Express, Visa Electron, Visa Debit, and Maestro.
Turkish online shoppers (who represent the economic elite in that country) topped global rankings for credit card usage (91%) for online purchases followed by 86 percent of Irish online shoppers and 84 percent of Indian and UAE online shoppers.
Selecting Online Shopping Sites:
The majority of Indian online shoppers are loyal to the sites that they shopfrom. 54 percent said that they buy from the same site while making an online purchase.
“Online shoppers tend to stick to the shopping sites they are familiar with. Capturing the online shoppers early and creating a positive shopping experience for them would prove beneficial in the long run for marketers,” said Muthukumaran.
General Surfing (40%), Personal Recommendation (31%), Online Advertising (26%), Search Engines (22%), and Online Recommendation & Review (22%) are some other factors that influence online shoppers in India.
Usage of Internet:
In India 20 percent of those surveyed access the Internet every day. The major usage of Internet by Indians every day is for Emails (85%), second highest percentage for Asia Pacific after Hong Kong (86%), Instant Messaging (57%), Accessing News, Sports or Weather Updates (46%), Logging into Social Networking websites (42%), Chat Groups (28%), and Reading Blogs (24%).
“Indians love networking with people. It is well known that Indians are one of the heaviest users of mobile phones. They exhibit similar propensity online as well, in areas which would help them stay connected with family and friends.” said Muthukumaran.
The Nielsen Company
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