Home / Knowledge / News / 'Let Leonard In' to receive Best of the Best award at RACie gala
'Let Leonard In' to receive Best of the Best award at RACie gala
09
Feb '08
In a live vote, the Seattle Aquarium took top honors at last night's RACie Awards gala for an advertising campaign centered around a goldfish. The RACie Awards, which honor the very best campaigns in the retail industry, are distributed by the Retail Advertising and Marketing Association. Last night's Awards Gala was held at the Hilton Chicago during RAMA's Retail Advertising Conference.

By a narrow margin, audience members chose Seattle Aquarium's “Let Leonard In” campaign to receive the Best of the Best award. In the campaign, Leonard, an ordinary goldfish, wants to swim with the exotic fish in the Seattle Aquarium. The multi-media campaign included outdoor, posters, radio and television ads, and even a website.

Three other retail campaigns were contenders for the Best of the Best award, including the “Want It!” campaign from Saks Fifth Avenue, which created 18 images to celebrate fall trends, each cleverly weaving the name of a Want It! item into its silhouette.

Target was also a contender with its “Times Square” campaign, which used billboards to display inspirational words and graphics through animations, sound effects, and pyrotechnics. In addition, a television advertisement called “Husband” by retailer For Eyes was a stand-out to judges for getting across its simple message that shoppers could find the same standard of quality and appearance on eyeglasses at a lower price at their stores.

“To be successful, retail marketing campaigns need to stand out among the masses,” said Mike Gatti, Executive Director of the Retail Advertising and Marketing Association, which distributes the awards. “RAMA is happy to honor the companies who have looked outside the box to make their message stick.”


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search