What will you do with the money? – 'Spend or save?'

14 Feb '08

3 min read

“While some will splurge on big ticket items, many consumers will use the checks for important day-to-day purchases.”

While women will spend a larger percentage of their rebate check than men (43.6% vs. 37.3%), both genders will plan to set aside the same percentage for savings (18.7%) Young adults 18-24 will spend more of their checks (46.2%) than any other age group.

The NRF 2008 Tax Rebates Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the upcoming tax rebates. The survey, which polled 7,977 consumers, was conducted for NRF by BIGresearch from February 5-12.

The question asked, “The President and Congress are discussing options for sending families rebate checks ranging from $600 - $1,200.

If you get one, what will you do with the money?” The consumer poll has a margin of error of plus or minus 1.0 percent.

BIGresearch is a consumer market intelligence firm that provides unique consumer insights that are gathered online utilizing very large sample sizes.

BIGresearch's syndicated Consumer Intentions and Actions survey monitors the pulse of more than 7,000 consumers each month to empower its clients with unique insights for identifying opportunities in a fragmented and changing marketplace.

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