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Reliance Retail launches Reliance Super in Ahmedabad
Jun '08
Reliance Retail Ltd announces the launch of its sixth Reliance Super the Minimart format of Reliance Retail in Gujarat.

After the successful launch of Reliance Super in different parts of the country, this new Reliance Super, is located at Opp. Neptune House, Mithakhali six roads, Ahmedabad

Spread across 15000 sq.ft square feet of shopping area, Reliance Super will provide the shoppers a never before experienced shopping delight.

The Mini mart will carry a range of over 13000 products catering to the entire family. Shoppers will have the option to choose from a wide array of products in every category ranging from Fresh Produce, Food & Grocery, Home Care Products, Apparel and Accessories, Non-food FMCG products, Home appliances and Automotive Accessories, Lifestyle Product, Footwear and much more.

As part of the Lifestyle section Reliance Super has a range of Books and Music, Gifts and Toys, Cosmetic and Fragrance. Reliance Super will also house, wellness products.

Reliance Super also boasts of a host of Reliance's own apparel brands in select categories with superior quality and affordable prices wear. Jeans @ Rs 199 will be sold at the store. There are many more products that will be exclusively available in Reliance Super stores only.

Reliance Super has 7 check out counters and 1 express check out counter. This is aimed at reducing the customer wait time.

The store planning, atmospherics and layout has been designed specifically to provide “a complete solution” to the customer.

Reliance Super will remain open from 10:00 a.m. to 10:00 p.m seven days a week. The store has over 86 highly skilled and trained customer sales representatives.

Along with the launch of the stores, Reliance is offering its Membership & Loyalty program, "RelianceOne", designed to deliver customized benefits to frequent shoppers.

Under this scheme, customers can earn 1 RelianceOne Point for every Rs. 100 spent in the store which can be redeemed after accumulation. RelianceOne already has a membership of more than 3.5 million customers.

Commenting on the launch of this new format, Mr Raghu Pillai, President and CEO – Operations and Strategy, Reliance Retail said “The launch of Reliance Super is yet another step by Reliance Retail towards providing an international shopping experience to all our customers at unmatched affordability, guaranteed quality and choice of products and services.

Reliance Super marks the achievement of another milestone in our effort to unleash a retail revolution in India”.

Reliance Super, truly promises to give its customers a wonderful and comfortable shopping experience.

Reliance Retail Ltd

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