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Warm June spikes sales of summer fashion merchandise
09
Jul '08
Planalytics Inc, the global leader in Business Weather Intelligence, released its June WeatherCall(SM) noting how the sixth warmest June in fifty years created a favorable sales environment for many retailers.

Broadline and softline chains were the big winners in June with BJ's Warehouse (BJ), Guess? Inc. (GES), and Cache Inc. (CACH) among the companies showing the largest positive year-on-year weather driven demand indices.

The warm June temperatures played a big role in weather-driven demand for specific product categories.

Various summer goods were flying off the shelf, increasing year-over-year measurements for specific products such as air conditioners (+14%), summer footwear (+6%), shorts (+5%), barbeques (+4%), and bottled water (+2%). Areas that felt the brunt of the heat included the Carolinas and into the Mid-Atlantic States.

However, not all news was good news as the Midwest and Central Plains experienced the worst flooding since 1993. Cities from Nebraska to Ohio experienced significant, and in some cases, record rain totals.

The impact from the large amount of precipitation was generally negative for restaurant businesses, hindering the meal-craving consumers' desire to leave their homes.

"The weather extremes during the month drove huge variations in consumer behavior," said Scott Bernhardt, Planalytics Chief Operating Officer.

He went on to say that "While businesses from Texas to the Northeast received a strong summer boost, those with heavy store footprints in the flooded Midwest or in fire-ravaged California were hampered."

Planalytics Inc


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