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Austrade targets beautiful, healthy exports in Asia
Sep '08
With increased global and Asian demand pushing Australian exports of beauty and natural health related products to $338 million in 2006-07, The Australian Trade Commission (Austrade) is encouraging exporters to participate at Cosmoprof Asia 2008, the largest cosmetics trade fair in Asia.

Austrade's Hong Kong-based Senior Trade Commissioner Mark Wood said Austrade can assist businesses involved in the natural health and beauty sectors to capture emerging opportunities in Asia by participating in Austrade's Australian Pavilion at Cosmoprof Asia 2008 in Hong Kong from 12-14 November.

“Natural health and beauty is big business, and Australian expertise can tap into increasing demand across Asia for quality cosmetics and natural health products. Australia has deservedly established a strong reputation as a reliable supplier of consistently high quality, innovative products and ingredients."

“Last year Hong Kong imports of cosmetics grew by over 20 per cent to reach A$1.42 billion, while China's imports grew by a staggering 38.9 per cent to reach A$585 million."

“Cosmoprof Asia is recognised as the premier tradeshow for the beauty, natural health and well-being sectors in Asia. The 2007 show attracted 1,265 exhibitors from 36 countries and over 37,000 trade buyers from around the world."

Austrade has coordinated the Australian presence at Cosmoprof Asia for more than five years, with 60 Australian companies exhibiting at the Australian National Pavilion in 2007.

“At Cosmoprof Asia last year, participating companies at the Austrade stand made 177 sales to 17 countries totalling over A$16 million,” Mr Wood said.

The event is recommended for businesses involved in the beauty salon, perfumery, cosmetics, toiletries and hair products sectors.

Companies who provide natural health products such as dietary and nutritional supplements, natural health remedies and therapies, and natural, organic and functional food and beverages, are also encouraged to participate.

Mr Wood said the event is ideal for companies considering entry into other Asian markets in addition to Hong Kong, as exhibitors are offered the chance to meet key buyers and decision makers from many countries in one central location, including buyers from neighbouring countries in South East and North East Asia.

One company to have benefited from ongoing involvement with Cosmoprof Asia is Sphere Healthcare, a leading Australian contract manufacturer of complementary natural healthcare products and the largest soft gel manufacturer in Australia.

Sphere Healthcare's Export Sales and Marketing Manager Roger Shahani said the event offered the opportunity to reach a wide range of new buyers.

"I met a lot of potential customers from many international markets. The number of valid and verified leads was very high and the resultant sales figures are increasing. With the help of Austrade we have been able to secure significant deals in China, Hong Kong, Malaysia, Thailand, Indonesia and Singapore,” Mr Shahani said.

In 2006-07 Austrade helped 109 cosmetics companies achieve 229 deals worth A$19.5 million in export outcomes.

Over the same period, 39 Australian cosmetics companies received A$1.65m support under the Export Market Development Grants scheme, winning A$21.5m dollars in international deals.

The Australian Trade Commission

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