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Nonwovens producer PGI unveils new brand identity
04
Sep '08
With new bold colors and four dots above the lower-cased letters pgi, Polymer Group Inc launched its new brand identity, symbolizing its commitment to achieving leadership in innovation, customer satisfaction, operational excellence and global manufacturing.

"Our new logo and brand identity shows the transformation that has been underway at PGI for some time now to make us a more market-driven, customer-focused company that is dedicated to helping our customers succeed in their markets," said Veronica Hagen, chief executive officer.

"This new look speaks to the values that PGI has been known for in the industry throughout our history, while also representing our new strategic direction."

The new logo signifies the ways in which PGI delivers the greatest value to customers, enabling them to win in their markets, with each colored dot representing a different core strength: global capabilities (blue), operational excellence (yellow), innovative solutions (orange), and customer satisfaction (green). The company also is rebranding itself as PGI.

"This new identity really symbolizes the direction we are going and the values we embody as a company," said John Heironimus, vice president and chief marketing officer.

"PGI is a growing company that is very much focused on our customers and establishing leadership in the medical, hygiene, industrial and wipes markets."

PGI has revamped its Web site with the new identity, as well as added more comprehensive information on the company's products in the hygiene, medical, wipes and industrial segments, end-use applications, customer success stories, and insight into how it develops its innovative technologies and products.

New features include the Innovation Lab, an interactive tool for customers to match the best PGI solution to their needs, and an online customer satisfaction survey, where customers from around the globe can provide feedback on PGI's performance at any time, which will be reviewed regularly by senior management.

Visitors to the Web site at will find information on PGI's policy on sustainability; its mission of delivering the greatest overall value for customers; historical milestones; and links to its other global Web sites.

Customers also can learn more about the values and behaviors reflected by the company's 3,200 employees globally that go into the PGI experience.

These include focusing on safety, integrity, customer relationships, innovation, performance, continuous improvement, and a team and winning spirit.

"PGI is bound by shared values that work together to give our organization its core strength," said Mary Tomasello, Ed.D, vice president, global human resources.

"These values and behaviors are what customers experience at every point of contact with PGI. We are proud to showcase them on our new Web site for the world to see."

PGI will incorporate the new logo across all its global business and in all its marketing materials, packaging and company signage.

Polymer Group Inc


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