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'Know What's Inside' to collect shoes for those in need
17
Sep '08
Staying comfortable and protected from the elements is what GORE-TEX and WINDSTOPPER products are created to do.

This year, while outdoor enthusiasts are invited to discover what makes GORE-TEX and WINDSTOPPER products so unique, the "Know What's Inside" Tour is collecting footwear for Soles4Souls to ensure people worldwide have the most basic protection a pair of shoes.

Dedicated to outdoor protection, the GORE-TEX and WINDSTOPPER "Know What's Inside" Tour announces it has teamed up with Soles4Souls to ensure people around the world are protected against the elements.

Soles4Souls is an international charity dedicated to donating footwear to those desperately in need in the U.S. and worldwide.

Currently, Soles4Souls collects 30,000 pairs of shoes a week, which means someone in need receives a pair of shoes every 28 seconds.

More than 3 million pairs of shoes have been distributed to people in over 60 countries on 5 continents. Consumers are encouraged to clean out their closets of both new and gently worn shoes to donate to the "Know What's Inside" Tour.

With nearly 1.5 billion pairs of shoes sitting idle in American closets the "Know What's Inside" Tour is set out to collect thousands of pairs of shoes; enough to fill the 6'x8'x10' GORE Extreme Weather Chamber. Shoes will be collected at numerous local events throughout the year.

Now in its third year, the "Know What's Inside" Tour invites visitors to step inside and personally test the GORE-TEX Guaranteed To Keep You Dry promise by dialing up their own weather in the Extreme Weather Chamber.

Participants can create a wide range of weather conditions including rainfall up to 22 inches per hour, whipping winds up to speeds of 32 miles per hour, bolts of thunder and strobes of lightening to simulate the actual look and feel of a storm.

Visitors can experience first hand the technology behind GORE-TEX and WINDSTOPPER products. This year's tour will make over 40 stops during its eight-month long cross-country adventure.

The "Know What's Inside" Tour will be featured at outdoor events, festivals, athletic events and local participating retail locations.

W.L. Gore & Associates


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