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Govt mulls 26% FDI in multiple retail products
29 Sep '08
4 min read
Based on the study of the ASSOCHAM and KPMG, it is pointed out that tier III, IV and V towns should be on the radar of retail majors, since even if they decide to set up stores in these towns 3 years from now, planning for the same should begin at this stage.
Further, in case of a large number of towns beyond tier I & II, one hypermarket maybe sufficient to cater to consumption of that town due to which a first mover advantage will be crucial. This fact necessitates the need of evaluating potential of these towns beyond tier I & II as early as possible.
The Paper dealing with key issues and challenges on reinventing retail in India, however, warns that despite the considerable opportunities available in tier III, IV and V towns, setting up shop in these locations is likely to present retailers with a unique set of challenges.
In terms of product mix, retailers will need to keep in mind the varying consumption patterns across the spectrum of cities considered for this analysis.
Further, in case of a large number of towns beyond tier I & II, one hypermarket maybe sufficient to cater to consumption of that town due to which a first mover advantage will be crucial. This fact necessitates the need of evaluating potential of these towns beyond tier I & II as early as possible.
The Paper dealing with key issues and challenges on reinventing retail in India, however, warns that despite the considerable opportunities available in tier III, IV and V towns, setting up shop in these locations is likely to present retailers with a unique set of challenges.
In terms of product mix, retailers will need to keep in mind the varying consumption patterns across the spectrum of cities considered for this analysis.
Associated Chambers of Commerce and Industry of India
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