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'Expo Riva Schuh' witnesses long waitlist of exhibitors
Dec '08
The waitlist for companies seeking to exhibit at Expo Riva Schuh, the international exhibition dedicated to volume footwear, has crossed the 300-mark.

The announcement from its organizers came immediately after the conclusion of this year's event, which showcased 1,106 exhibitors in 31,554 square meters of exhibition space and attracted nearly 11,000 trade visitors.

Following the successful wrapping up of Expo Riva Schuh on June 17, the waitlist for exhibitors seeking to buy space at the next edition of the show in June 2009 has exceeded 300 and the organizers are planning an expansion to accommodate some of them, announced Riva del Garda FiereCongressi.

There are two waiting lists now – one for existing exhibitors seeking additional space and the second one for new exhibitors, it said.

Of the 1,106 exhibitors who took part in the just-concluded show that ran from June 14 to 17 at Riva del Garda in Italy, 730 were foreigners from 33 countries, showcasing their goods to buyers and representatives from large-scale distribution entities.

"Ours is a strongly business-oriented fair," said Giovanni Laezza, Director of Riva del Garda Fierecongressi. "We have two waiting lists, one for traditional exhibitors asking for more space and the other for new companies." "We are also planning to expand our exhibition space which will allow us to increase the size of the fair," Laezza added.

The show has also acquired a glocal (global plus local) image, that manages to attract the whole world to Riva del Garda, while at the same time traveling the world with its own special features. "We have now reached a decisive moment," said Brigitta Bancher, the event manager. "We had the presence of leading companies for different product types, which acted as a catalyst for great purchasing groups, chain stores and large-scale distribution operators".

In search of new trade channels and new strategic alliances, the Italian exhibition organizer is focusing on ties with emerging markets such as the UAE, Brazil, China and India. This has led to Riva del Garda Fierecongressi tying up with Expo Centre Sharjah to replicate its world-renowned footwear show in Sharjah.

Expo Riva Schuh Middle East will leverage on the global success and the winning formula of the show in Italy. The Middle East edition of the exhibition will also accommodate those companies that could not exhibit in the Italian show.

Expo Riva Schuh Middle East will be hosted by Expo Centre Sharjah from February 9 to 11, 2009. The press conference to announce the second edition of the show was attended by Giovanni Laezza, Director of Riva del Garda Fierecongressi, Brigitta Bancher, Manager of Expo Riva Schuh, Saif Mohammed Al Midfa, Director-General of Expo Centre of Sharjah, and Fasahat Ali Khan, Advisor to the Chairman and Board of Directors of Expo Centre Sharjah.

In association with Riva del Garda Fierecongressi, Expo Centre Sharjah will reproduce the huge success of the Italian show here in the Middle East. The expertise of the Italian group in volume footwear and the strategic location and reach of Expo Centre Sharjah will combine to make the event a massive success.

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