Home / Knowledge / News / Retailers should consider graphic makeovers for stores – WRC
Retailers should consider graphic makeovers for stores – WRC
09
May '09
Store designers have urged retailers to revise, remix, reinvent and reuse in order to make the most of what they have to save money during the downturn. This was the advice given by a panel of store designers at the World Retail Congress in Barcelona.

Lewis Allen, director of environment at London-based Portland Design said that retailers should consider graphic rather than structural makeovers for their stores as in the current climate it permits greater flexibility and avoids the danger of a format being locked into a particular look.

Fellow panellists at the session all offered money saving ideas that would help to improve the appearance of stores without the need for massive outlay capital. James Tippman, chief executive of US design consultancy FRCH, suggested that retailers and designers should be looking at the stores they already have and consider how they might be changed rather than trying to completely remodel the interiors.

Denny Gerdeman, chief executive and co-founder of US design consultancy Chute Gerdeman, suggested that even mannequins could be refreshed. “Paint them a different colour and you have a whole new look,” he said, capturing the sense of new from old that was a recurring theme during the session.

All the panellists offered money saving ideas, ranging from improved layouts and in-store displays with greater frequency. The panellists also agreed that the way in which store design is conducted will have undergone a permanent change once the recession has run its course.

The World Retail Congress has welcomed more than 2,000 retail leaders since its launch in 2007, and has quickly established itself as one of the most important events in the retail calendar. This year, the discussions promise to be the most challenging yet, as retailers address a wide range of business critical issues, such as driving growth in international markets, the science behind innovation, the people agenda, e-commerce, the changing consumer and maximising business efficiencies.

The programme has been set in extensive consultation with the industry and the Congress Advisory Board, which includes some of the era's most inspirational retailers, ranging from O Boticario to Myer, Mango, Harvey Nichols, Tesco, and Gap.

The World Retail Congress is organised by Emap Ltd in association with key sponsor, Deloitte.

World Retail Congress

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search