Home / Knowledge / News / Retailers should consider graphic makeovers for stores – WRC
Retailers should consider graphic makeovers for stores – WRC
09
May '09
Store designers have urged retailers to revise, remix, reinvent and reuse in order to make the most of what they have to save money during the downturn. This was the advice given by a panel of store designers at the World Retail Congress in Barcelona.

Lewis Allen, director of environment at London-based Portland Design said that retailers should consider graphic rather than structural makeovers for their stores as in the current climate it permits greater flexibility and avoids the danger of a format being locked into a particular look.

Fellow panellists at the session all offered money saving ideas that would help to improve the appearance of stores without the need for massive outlay capital. James Tippman, chief executive of US design consultancy FRCH, suggested that retailers and designers should be looking at the stores they already have and consider how they might be changed rather than trying to completely remodel the interiors.

Denny Gerdeman, chief executive and co-founder of US design consultancy Chute Gerdeman, suggested that even mannequins could be refreshed. “Paint them a different colour and you have a whole new look,” he said, capturing the sense of new from old that was a recurring theme during the session.

All the panellists offered money saving ideas, ranging from improved layouts and in-store displays with greater frequency. The panellists also agreed that the way in which store design is conducted will have undergone a permanent change once the recession has run its course.

The World Retail Congress has welcomed more than 2,000 retail leaders since its launch in 2007, and has quickly established itself as one of the most important events in the retail calendar. This year, the discussions promise to be the most challenging yet, as retailers address a wide range of business critical issues, such as driving growth in international markets, the science behind innovation, the people agenda, e-commerce, the changing consumer and maximising business efficiencies.

The programme has been set in extensive consultation with the industry and the Congress Advisory Board, which includes some of the era's most inspirational retailers, ranging from O Boticario to Myer, Mango, Harvey Nichols, Tesco, and Gap.

The World Retail Congress is organised by Emap Ltd in association with key sponsor, Deloitte.

World Retail Congress


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search