Home / Knowledge / News / Priyanka Chopra supports Bulgari 'Rewrite the Future' campaign
Priyanka Chopra supports Bulgari 'Rewrite the Future' campaign
07
Sep '09
Priyanka Chopra, India's leading actor and former Miss World 2000 pledged her support, to the Bulgari Save the Children Initiative.

As part of the initiatives scheduled for 2009 to celebrate the 125th anniversary of its foundation, Bulgari has chosen to support the “Rewrite the Future” campaign of Save the Children, the largest independent international organisation for the defence and championing of children's rights, present in over 100 countries around the world.

Internationally the project has found support in many noted celebrities such as Ben Stiller, Mischa Barton, Debra Messing, Terrance Howard, Ronaldhino, Isabella Rossellini, Julianne Moore, Benicio Del Toro, Sally Field, Sting, Willem Dafoe, Rosario Fiorello, Gabriele Muccino, Andy Garcia, Valeria Golino, Fabrizio Ferri, Jason Lewis, Ginnifer Goodwin, Eddie Van Halen and Barbie, amongst others.

Speaking on her association with Bvlgari and the Rewrite the Future Campaign, Priyanka Chopra said “I'm delighted to join this illustrious group of supporters for this very deserving cause. It goes without saying that children are our future and we need to do whatever it takes to ensure that they have a chance for a better future by educating them and protecting their rights. I am very proud to be a part of this initiative with BVLGARI and Save the Children, which touches the lives of millions of children across the world. I firmly believe that every little step we take will make a difference in the long run.”

Through “Rewrite the Future” campaign, Save the Children is committed to providing within 2010 quality education to 8 million children living in conflict-affected areas. Thanks to the campaign, up to now Save the Children has rebuilt schools, supplied school materials and protected children from abuse and exploitation, paving the way for a durable change in the life of almost 6 million children.

The symbol par excellence of Bulgari's commitment alongside Save the Children – and a tribute to the silversmith origins of Sotirio Bulgari, the company's founder – is a silver ring specially created for the campaign and featuring the Save the Children logo engraved inside. Priyanka Chopra highlighted her commitment to the cause and adorned the special ring at the press conference.

The ring is available in all Bulgari stores in India and throughout the world, in some selected department stores. This stunning ring is available across the world until 30 December.

Besides the ring, to mark the occasion Bulgari has also developed a collection of 15 pieces of high jewellery and 8 high-end timepieces, of an estimated total value of € 3 million. These pieces were officially unveiled on 4 June 2009 in Rome, on occasion of the retrospective exhibition “Between Eternity and History”, hosted at the Palazzo delle Esposizioni, to celebrate the 125 years of the Bulgari brand.

This collection is currently on a tour of the world's greatest cities, where they will be presented during a series of high-profile events; these include Beijing, London, Los Angeles, Miami and will culminate with the New York auction on December 07, 2009. All proceeds will be donated to Save the Children's Rewrite the Future campaign, which Bulgari has committed to support for the entirety of 2009.


Must ReadView All

Courtesy: Business wire

Textiles | On 28th Jul 2017

Taiwan launches new products at Outdoor Retailer show

The Taiwan External Trade Development Council (TAITRA) hosted the...

Textiles | On 28th Jul 2017

Clariant, Huntsman present update on planned merger

Clariant and Huntsman Corporation have presented a first update on...

Fashion | On 28th Jul 2017

Kering’s first half consolidated revenue up 28.2%

Kering has announced a consolidated revenue of €7,296.2 million for...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
61.1%
No
22.2%
Skip
16.7%

Total Votes: 18

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
33.3%
No
44.4%
Skip
22.2%

Total Votes: 18

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
5.6%
Skip
11.1%

Total Votes: 18

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
50.0%
No
11.1%
Skip
38.9%

Total Votes: 18


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X