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US and EU to seek trade protection for red & pink coral

09 Oct '09
4 min read

Some jewelry and home decor companies have already taken steps to ensure they are not contributing to corals' decline. Tiffany & Co. removed coral from its product lines more than six years ago due to sustainability concerns, and actively encourages others in the jewelry industry to adopt a similar policy. Other companies that refuse to use real coral include Pottery Barn, Leber Jeweler, Michael Aram, Lilly Pulitzer, fashion designers Lela Rose and Vena Cava, and jewelers Monique Pean and Melissa Joy Manning.

"This action is yet another sign that the jewelry and home décor industries increasingly recognize that beautiful products don't have to come at the cost of one of the ocean's most inspiring animals," said Martin. "Thanks to the creativity of these designers and companies, consumers can choose from a variety of coral-inspired items, allowing coral populations to recover."

The EU and U.S. proposal will be considered at the next CITES Conference of Parties meeting, to be held March 13-25, 2010 in Qatar. A two-thirds majority vote from CITES member countries is needed for red and pink coral to be successfully listed under Appendix II.

Too Precious to Wear is a SeaWeb campaign to create a demand for coral conservation. Too Precious to Wear is made possible with support from The Tiffany & Co. Foundation, Kingfisher Foundation and The Ocean Foundation.

SeaWeb, founded in 1996 to raise awareness of the growing threats to the ocean and its living resources, is a communications-based nonprofit organization that utilizes social marketing techniques to advance ocean conservation.

SeaWeb

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