Interviews
EFA condemns fallacious advertisement by footwear protectionists
22 Oct '09
3 min read
Claim: The “European” industry is doing just fine, it only needs a level playing field to compete successfully.
Fact: First of all, the companies calling for an extension of the duties by no means represent the entire European footwear industry. EFA represents both producers and importers so CEC cannot claim it speaks on behalf of the whole EU industry. In addition to this, there is no doubt in our minds that the playing field already is level. The EU companies in CEC membership are performing very well. Much of their success is down to their ability to both plug into global supply chains and capture market share outside of the EU. By their own admission, they are "very much alive and competitive", "more vibrant then ever", with "ongoing investments", with "strong sales" – strange statements indeed from the very people who are also calling for more protectionism.
Fact: First of all, the companies calling for an extension of the duties by no means represent the entire European footwear industry. EFA represents both producers and importers so CEC cannot claim it speaks on behalf of the whole EU industry. In addition to this, there is no doubt in our minds that the playing field already is level. The EU companies in CEC membership are performing very well. Much of their success is down to their ability to both plug into global supply chains and capture market share outside of the EU. By their own admission, they are "very much alive and competitive", "more vibrant then ever", with "ongoing investments", with "strong sales" – strange statements indeed from the very people who are also calling for more protectionism.
European Footwear Alliance
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