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Mark Turim to oversee all of NPD's Asian businesses
Nov '09
The NPD Group, a leading market research company, has named Mark Turim president for the NPD businesses in the Asia Pacific region. He will report to Tom Lynch, NPD's Chief Operating Officer.

In his new role, Mark Turim will oversee all of NPD's Asian businesses including point-of-sale and consumer tracking businesses in Japan, China, and Australia in the foodservice, beauty, sports, toys, and video games categories.

Prior to this, Mark was Global Head of Operations and Chief Operating Officer for Ipsos ASI. He previously was Global Chief Operating Officer and CEO of Latin America for Research International. Before that, he was head of NPD's Chicago, Canada, and Mexico businesses. He has also held senior management positions at IRI, including responsibilities for businesses in Europe, Latin America, Asia, and Australia.

“We are pleased to have Mark rejoining our team,” said NPD Chief Operating Officer Tom Lynch. “His experience in the international arena will serve us well as NPD continues to grow our business in order to provide our clients with information and insights on a global scale. In addition to Mark's building the existing businesses in Asia, he will be working with the NPD businesses to take our tracking services to new countries.”

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless.

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