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Shoppers are looking for incredible deals for Black Friday
24 Nov '09
3 min read
As another sign that retail stores and websites are collaborating to boost sales, many companies plan to leverage the web for upcoming Black Friday promotions in stores. According to the Shop.org eHoliday survey, conducted by BIGresearch, 39.1 percent of retailers will increase their use of online vehicles to promote Black Friday savings, while an additional 58.7 percent will use the Internet to drive store traffic as much as they did one year ago. More than three-fourths (78.0%) of retailers will send a special email to customers about Black Friday deals and over half (54.0%) will highlight Black Friday deals on their home page.
National Retail Federation
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